How to Prepare for Food & Beverage Trade Fairs in China

  • Date
    29 September 2015 - 29 September 2015
  • Beijing Time
    4:00 PM - 5:00 PM
  • Venue
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As we gear up for a busy November month in China for SMEs active in the Food and Beverage sector, the Centre will take an insider look at the SME pavilion at World of Food Exhibition in Beijing (18th-20th) and help you prepare in the best way possible for opportunities at trade fairs in China. Find out what is changing in the market and how you can find effective business partners. Should you be thinking Tmall or Yihaodian? On-trade or off-trade? Confused about free trade zones? This latest webinar will help you navigate the market to understand what channels are right for your business.

Join our webinar to get the answers and make the most out of the opportunities.

  • Why is now the time for European SMEs to consider China’s Food & Beverage market?
  • What are the trends, what has changed?
  • Can I sell my foodstuff in China?
  • Why do I keep hearing about Free Trade Zones? Is this relevant for me?
  • Is selling online a feasible option for my product in China?
  • How can I make the most of the trade fairs?
  • How do I find a partner in China?

About the Speaker

Rafael Jimenez, Business Development Advisor, EU SME Centre

China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

You can find the recorded video on Youtube:

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