How to Improve Your Elevator Pitch

  • Date
    10 September 2015 - 10 September 2015
  • Beijing Time
    6:00 PM - 9:00 PM
  • Venue
    AlaBar, Beijing 105 West Tower, World Financial Centre, 1 East Third Ring Road, Chaoyang District (CBD) 朝阳区东三环3号环球金融中心西塔105室
string(5) "00:00"

Our SME & Entrepreneur Forum presents this evening event to provide British SMEs in China with ideas about how to improve the all-important elevator pitch.

We will share insights, case studies and processes, and go through activities to help you pitch your ideas in future by developing a structured, quick and effective story.

The event will comprise a half-hour talk by Martin Barnes, a graphic designer with 15 years’ experience of winning pitches, followed by 20 minutes of group brainstorming and practice pitching.

Part 1

  • Martin Barnes – background and professional timeline
  • Our studio’s why? and chop story

Part 2

  • Presentation insights
  • Ideas on the elevator pitch
  • How to structure stories for presentations that need to be quick and effective
  • The 8 Steps to Showtime

Part 3

Case study 1 – TBC

Part 4

Overview of process:

The 8 Steps MoI Charts The Creative Lap Five Questions I ask from the audience’s POV

Part 5

Case Study 2 –

Part 6

  • Audience participation
  • Pitch session and feedback
  • Q&A


Three key takeaways


Martin Barnes

Graphic Designer, Mountains of Imagination

Martin Barnes is a London trained graphic designer with 15 years’ high level experience across interactive game design, automotive advertising, creative direction, art, film and events. His creative studio, Mountains Of Imagination (MoI), specialises in offering presentation consultancy services and delivers projects which are visual, emotive and effective storytelling documents for entrepreneurs, SMEs, social ventures and multinational entertainment brands and fast moving consumer goods services.

Martin is also a presentation coach for TEDxBeijing speakers as well as having written and designed presentations for CMOs and regional managers in the automotive industry. The MoI studio’s methodology and processes help guide our clients to clean messages supported with bold visuals, creating memorable spotlight moments and effective project momentum.


To register please visit:

For other enquiries please contact Holm Jiang:

+86 (0)10 8525 1111 ext. 366

string(5) "00:00"

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information