How to Improve Your Elevator Pitch

Our SME & Entrepreneur Forum presents this evening event to provide British SMEs in China with ideas about how to improve the all-important elevator pitch.

We will share insights, case studies and processes, and go through activities to help you pitch your ideas in future by developing a structured, quick and effective story.

The event will comprise a half-hour talk by Martin Barnes, a graphic designer with 15 years’ experience of winning pitches, followed by 20 minutes of group brainstorming and practice pitching.

Part 1

• Martin Barnes – background and professional timeline
• Our studio’s why? and chop story

Part 2

• Presentation insights
• Ideas on the elevator pitch
• How to structure stories for presentations that need to be quick and effective
• The 8 Steps to Showtime

Part 3

Case study 1 – TBC

Part 4

Overview of process:

The 8 Steps MoI Charts The Creative Lap Five Questions I ask from the audience’s POV

Part 5

Case Study 2 – WheelsPlusWings.com

Part 6

• Audience participation
• Pitch session and feedback
• Q&A

Conclusion

Three key takeaways

Speaker

Martin Barnes

Graphic Designer, Mountains of Imagination

Martin Barnes is a London trained graphic designer with 15 years’ high level experience across interactive game design, automotive advertising, creative direction, art, film and events. His creative studio, Mountains Of Imagination (MoI), specialises in offering presentation consultancy services and delivers projects which are visual, emotive and effective storytelling documents for entrepreneurs, SMEs, social ventures and multinational entertainment brands and fast moving consumer goods services.

Martin is also a presentation coach for TEDxBeijing speakers as well as having written and designed presentations for CMOs and regional managers in the automotive industry. The MoI studio’s methodology and processes help guide our clients to clean messages supported with bold visuals, creating memorable spotlight moments and effective project momentum.

Registration

To register please visit: https://portal.cbbc.org/civicrm/event/info?reset=1&id=1127

For other enquiries please contact Holm Jiang:

holm.jiang@cbbc.org.cn

+86 (0)10 8525 1111 ext. 366