Being the world’s largest consumer market, China’s demand for imported beverage products continues to increase over the past decade. However, counterfeiting activities in the market does not only cause damage to the original brands and businesses, but also impose risks to consumers’ health.
This webinar will explain why packaging is important when selling beverage products to China, and how modern technologies could protect your brands from counterfeiting activities and facilitate communication to distributors and end consumers in China.
Join the webinar to learn about:
- New trends in the Chinese beverage market and opportunities for European brands;
- Protection systems to fight against counterfeited products;
- The packaging – last frontier between protection and communication.
About the Speaker
Vinciguerra Giorgio, CEO, Beijing Guala Closures Co. Ltd.
Vinciguerra is the Chief Executive Officer of Beijing Guala Closures Co. Ltd, a company that specialises in designing and manufacturing closures for alcoholic beverages, soft drinks, wine, oil, pharmaceuticals and for PET. Vinciguerra has been living and working in China since 1991. He has a Master’s degree in Mechanical Engineering at “Politecnico Milano”.
You can find the recorded video on Youtube: