How to Do E-commerce in China

  • Date
    15 June 2017 - 15 June 2017
  • Beijing Time
    8:45 AM - 4:00 PM
  • Venue
    Park Inn by Radisson Meriton Conference & Spa Hotel Tallinn (Toompuiestee 27)
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The EU SME Centre and Enterprise Estonia invite you to join our workshop on June 15th in Tallinn to find out how to sell your products through E-commerce channels in China.


8:45-9:00 Registration

9:00-9.10 Introduction by Liisi Karindi, Head of Asia Information Centre, EAS

9:10-10:20 Presentation on e-commerce landscape in China by Rafael Jimenez, EU SME Centre Business Development Advisor

  • Overall overview of e-commerce landscape in China
  • Advantages of using e-commerce platforms to sell in China
  • Major E-commerce platforms and their pros and cons
  • Chinese online consumers’ shopping behaviors

10:20-10:40 Coffee Break & Networking

10:40-11:50 Presentation of e-commerce specifics and requirements in China by Rafael Jimenez, EU SME Centre Business Development Advisor

Government regulations (duties and taxes, including list of categories authorized to be traded via cross-border e-commerce to China)

  • Pricing schemes
  • Payment options
  • Logistics
  • Marketing

11:50-12:10 Case Study by Felim Meade: Emerald Green Baby and WeChat

12:10-12:30 Networking

12:30 – 14:00 Lunch break

14:00 – 15.00 Consultations for businesses who submit a request at least a week before the seminar


Please send an email to before 8 June 2017

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