

Building a unique and effective digital marketing strategy is one of the keys to success in China’s ever-growing online market. However, the digital marketing ecosystem in the country has its own characteristics: The players and user habits are markedly different compared to anywhere else.
In this context, the EU SME Centre and the French Chamber of Commerce in China will host a joint webinar to help European SMEs gain a better understanding of China’s digital marketing landscape and how to adapt strategies to gain more Chinese online consumers.
In this webinar, you will learn features of the Chinese online market and consumer behaviour:
About the Speaker
Cyril Drouin, BysoftChina Founder & CEO, Senior E-Commerce Consultant
You can find the recorded video on Youtube: