How to adapt your communication strategy to the Chinese market

Communication is key to approaching any market, but developing a communication strategy specifically for China is often overlooked by many European SMEs. The communication environment in China differs greatly from Europe in terms of language and media. The internet functions almost like an intranet cut from the rest of the world, resulting in a completely different social media ecosystem. This webinar will focus on how to adapt your strategy to communicate more efficiently with the local market. We will discuss differences and introduce simple concepts for adapting a global strategy to China.

Join this webinar to get an overview of:

– The communication environment in China;

– The importance of brand and story localization;

– How to approach media relations and build a social media presence.

About the speaker:

Simon Vericel is the Founder and Managing Director of Influence Matters, a strategic public relations firm with a passion for innovation and creating performance driven influence based in Beijing.

Simon has more than 10 years’ experience designing highly efficient influencer and stakeholder engagement campaigns for leading Chinese brands overseas, global multinationals in China and tech startups experiencing rapid growth. He has gained a unique perspective on the key factors for successful communication campaigns in the country that translate into increased awareness, reputation and sales.

Simon’s industry focus covers high tech, mobile, semiconductors, IT services and software. He also has strong experience in healthcare, automotive, energy, F&B, government, finance and sports.

Prior to starting Influence Matters, Simon was General Manager of the Beijing office of American Tech PR boutique agency Racepoint Global for three years, and spent seven years before that in the Beijing office of global PR giant Hill+Knowlton Strategies.

Simon holds a bachelor in business administration from the University of International Business and Economics in Beijing.

You can find the recorded video on Youtube: