Green Transition & Business Environment for European SMEs in West China

  • Date
    18 September 2021 - 18 September 2021
  • Beijing Time
    3:00 PM - 4:30 PM
  • Venue
    Business & Innovation Centre for China-Europe Cooperation (CCEC), F5 Yinxing Hall, 中国欧洲中心F5 银杏厅 No. 1577, Middle Section of Tianfu Avenue, Chengdu, P.R.China 四川省成都市高新区天府大道中段1577号
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China has vowed to reach carbon emissions peak by 2030 and become carbon-neutral before 2060, while the European Green Deal seeks to achieve climate neutrality across Europe by 2050. Under this context, Small and Medium-sized Enterprises (SMEs) play a crucial role in this green transition, given their contribution to global economic activity, social well-being, and environmental footprint.

The EU SME Centre and the European Union Chamber of Commerce are pleased to invite you to our upcoming working group meeting on Green Transition and Business Environment for European SMEs in West China on 18 September, 15:00-16:30 (CST), as a sub-forum of the 16th EU-China Business & Technology Cooperation Fair in Chengdu.

The following topics will be covered in this meeting:

  • What is the overall policy and business environment for European SMEs operating in West China?
  • What is the role of SMEs in enabling green and inclusive growth?
  • What approaches can SMEs take to go green through their products, services, and business practices?


15:00-15:10 Opening Remarks

15:10-15:30 Keynote Speech on the Overall Policy and Business Environment for SMEs Operating in West China

15:30-16:30 Panel discussion on SME Green Transition Approaches, e.g. reducing the environmental footprint of production process, offering green technologies, sustainability-related products and services, etc.

You can find the recorded webinar on Youtube:

Part 1

Part 2

Part 3


Mr. Liam Z. Jia Operations Manager, EU SME Centre

Liam Z. Jia is an Operations Manager at EU SME Centre. His knowledge in China includes market entry strategy, Chinese investment vehicles, e-commerce, food & beverage distribution, the water sector in China and marketing strategies for SMEs. Liam is a versatile self-starter and an avid learner with over 6 years of experience in advising European businesses on market access and business strategies to China. With solid experience in project and operations management in the EU context, Liam is also a confident speaker and author of publications on a range of topics.

Mr. Paul Sives Vice chairman, Southwest China Board, European Chamber; General Manager, Proton Products

Professor Lin Gu 顾琳

Professor Gu Lin Deputy Director, Center for Vocational Training and Continuing Education Research, Research Academy Chengdu, University of International Business and Economics Expert, Ministry of Culture and Tourism General Manager, Sichuan Baike Tourism Consulting Service Co. 顾琳 教授 对外经济贸易大学成都研究院培训与继续教育研究中心副主任 文化和旅游部 专家库师资 四川百科旅游咨询服务有限责任公司 总经理

Mr. Ali Sheikh Board Director, European Chamber Southwest China

Ali Sheikh is a Charted Accountant and General Manager. He is currently Board Director for the European Chamber (Southwest China) and also the Vice Chairman of the Investment Working Group. After achieving Honours in Economics from the University of Manchester, he worked as an Associate Director in Corporate Banking for 8 years, specialising in Oil and Gas. Since coming to China, he has focused on consultancy and worked with European governments and SMEs.

Mr. Fulvio Bartolucci Managing Director and Co-founder of Adenergy; Managing Director of Tera Energies

Ms. Raquel Ramirez Founder and CEO of RR Consulting

Raquel Ramirez is the founder of RR Consulting, a career consultant seasoned professional strategist and executive leadership. She studied Political Science and International Relations and holds an M.A. in International Law. She started her career as a Subdirector in the directorate of the United Nations Organization in the Ministry of Foreign Affairs of Mexico, where she participated in numerous high level international diplomatic events & negotiations, led relevant seminars as well created policy and strategic campaigns to increase awareness and commitment to social-economic and political affairs. Since she has worked in senior roles, such as Director of the Bicultural Program in the prestigious School Monterrey Institute of Technology and Higher Education, shaping design thinking and bilingual-bicultural programs. Finally launched her own venture to help women reach their full potential and thrive in their professional paths. She is passionate about helping women become leaders, by being more strategic and intentional in their Professional decisions and skill building, RR Consulting provides tangible tools and advice on how to do so. Raquel Ramirez是RR咨询公司的创始人。她是一位职业顾问、经验丰富的专业战略师和执行领导。她的专业是政治学和国际关系,拥有国际法硕士学位。她的职业生涯始于墨西哥外交部联合国组织理事会,曾担任副主任,在那里她参与了许多高水平的国际外交活动和谈判,带领研讨会,制定了相关政策以及引领了一些战略运动,以提高对社会经济和政治事务的认识和承诺。她曾在著名的蒙特雷理工学院担任双文化项目主任,塑造了设计思维和双语双文化项目。后来她创办了自己的企业,帮助女性充分发挥潜能,在职业道路上茁壮成长。她热衷于帮助女性成为领导者,帮助她们在专业决策和技能建设中更具有战略性和目的性。RR咨询在这一点上提供了切实可行的工具和建议。

Mr. Fulvio Bartolucci Managing Director and Co-founder of Adenergy; Managing Director of Tera Energies

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