Green Supply Chain Management: Empowering SME Suppliers

  • Date
    19 March 2024
  • Beijing Time
    15:00 - 16:30
  • Brussels Time
    8:00 - 9:30
  • Location
    Beijing & Online
  • Venue
    European Chamber Beijing Offices | Zoom Beijing Lufthansa Center, 50 Liangmaqiao Road, Chaoyang District, Beijing 北京市朝阳区亮马桥路五十号,燕莎中心写字楼
  • Open to
    All European SMEs
string(5) "00:00"
string(5) "00:00"

The combined carbon footprint of SME suppliers is on average five times greater than their large corporate counterparts. However, constrained by limited resources and expertise, SMEs require additional support from buyers and business partners to collect and report accurate data on their emissions, and enhance their carbon management capacity.

The EU SME Centre and the European Chamber Carbon Market Working Group are glad to invite Director Ma Jun from the Institute of Public & Environmental Affairs (IPE) and industry players across China to explore the recent practices on corporate green supply chain management, the critical role of SMEs and challenges they face, and the different approaches large enterprises can adopt to support their SME partners throughout the supply chain to improve their environmental performance.

This meeting is open to all SMEs from EU Member States and countries participating in the Single Market Programme (SMP) and to all members of the European Chamber.

How to register

To register to the meeting, please send an email before 18 March COB to Ms Susana Xu at, mentioning if you would like to attend onsite in Beijing or online.

Agenda (Beijing Time)

15:00 – 15:10

Opening remarks
Liam Jia, Team Leader, EU SME Centre

15:10 – 15:30

Status of Corporate Green Supply Chain Management, Good Practices and Solutions
Ma Jun, Director, Institute of Public & Environmental Affairs (IPE)

15:30 – 16:30

Panel Discussion and Q&A

  • Ma Jun, Director, Institute of Public & Environmental Affairs (IPE)
  • Erin Xu, Vice Chair, Environment Working Group, European Chamber
  • Tobias Könings, Vice Chair, South China SME Forum, European Chamber
  • Kai-Marcel Dodel, Chief Executive Officer, Connen Smart Supply Chain Systems
Speakers and Panellists
Ma Jun
Director, Institute of Public & Environmental Affairs (IPE)

Ma Jun published his book “China’s Water Crisis” in 1999. In 2004, he was selected for the Yale World Fellows Program. In 2006, he founded the Institute of Public & Environmental Affairs (IPE), and led the development and launch of China’s first environmental public database, as well as the Blue Map, a mobile app that visualizes air, water, ocean and soil quality data and tracks the performance of hundreds of thousands of major emitters.In 2020, he led the launch of the Blue Map for Zero Carbon and collaborated with professional organizations to develop regional Carbon Peak and Neutrality Index, as well as Corporate Climate Action Transparency Index (CATI). Major multinationals and financial institutions have incorporated the use of Blue Map data and the digital solutions into their sourcing and investment codes, motivating more than 20,000 companies to openly address their violations or measure and disclose air, water and carbon emissions data.In 2006, he was awarded as China’s “Green Person of the Year” and was named as one of TIME Magazine’s World’s 100 Most Influential People. Ma was also honored with the Magsaysay Award in 2009 and the Goldman Environmental Prize in 2012. In 2015, he received the Skoll Award for Social Entrepreneurship. In 2019, Ma was invited as a Special Observer by the Ministry of Ecology and Environment. In 2022, Ma received the Asia Game Changer Awards from Asia Society.

Erin Xu
Vice President, Stakeholder Engagement & Public Affairs, H&M Group

With 15+ years of experience in Government Affairs, working for the 500 Fortunes multinational companies in public affairs, Erin Xu has successfully developed public affairs strategies, advocating for legislation changes, and involving both public and private actors. In 2022, Erin joined H&M Group Production to create the Great China Public Affairs team for the supply chain and drive both business and sustainability impact. Prior to joining H&M, Erin served as head of China government affairs at AMD and Infosys, where she was responsible for government relations, standards, and compliance. Erin holds a bachelor’s degree in international economic and business law from the University of International Business and Economics, master’s degree in business administration from the FuDan University.

Kai-Marcel Dodel
Chief Executive Officer, Connen Smart Supply Chain Systems

Kai has worked for ZF Group, STIHL, MAN and ThyssenKrupp in top management positions. He mastered in International Project Engineering with hands on experiences in multi plant operation, crisis management and setting up high performing plants with diverse teams. He has been in China for more than 12 years and has excellent performance in turning business around. His own company is specialised in New Energy Vehicles, Automotive Engineering, Design for Manufacturing and Innovations, paired with German characteristics.

string(5) "00:00"
string(5) "00:00"

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information