Get Ready for China! Market Size, Top Trends, and Opportunities for EU SMEs

  • Date
    07 November 2018 - 07 November 2018
  • Beijing Time
    9:30 AM - 12:30 PM
  • Venue
    Invest Shanghai Office 83 Loushanguan Rd, HongQiao, Changning Qu, Shanghai 上海市娄山关路83号新虹桥中心大厦15楼上海市外国投资促进中心
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Within the framework of the China International Import Expo (CIIE), the EU SME Centre would like to invite you to its training workshop held with the support of Invest Shanghai.

The China International Import Expo offers a gateway to foreign companies to enter the Chinese market. To support participating European SMEs entering the Chinese market make informed decisions and grasp the opportunities generated by market demand and government policies this workshop will share up-to-date insights of the business environment and the market opportunities of doing business in China.


Opening Remarks

Elsie Chen, SMEs Department Manager, Invest Shanghai

Ilaria Perla, Training Coordinator, EU SME Centre

Liam Jazcii, Business Development Officer, EU SME Centre

  • Market Access: Overview of China Business Environment and Policy Trends
  • Market Entry Barriers and Opportunities

Peter Pronk, Director, EU SME Centre

  • Prepare for Doing Business in China: Ways to assess your readiness
  • Cross-Cultural Communications Skills: business negotiation and communication in China




This event is free of charge. Seats are limited.

Please kindly confirm your participation by November 5th, 2018 by writing an email to

About Speakers

Peter Pronk

Director, EU SME Centre

Peter, who is originally from the Netherlands, has been working with China since 1995. He gained a strong knowledge and network within the Chinese business and SOE environment. Since 2004 he developed a relationship between a Dutch wind turbine manufacturer and China Academy of Launch and Vehicle Technology (CALT). He moved to China with his wife and youngest child in 2008 to be the Director of a marketing and sales company of wind turbines in China (BECD). In 2011, Peter started his own consultancy firm to help European SMEs do business with China.

During 2012 to 2017 Peter was the executive board member and Vice President of BenCham. From 2016 to 2017, he was the General Manager of BenCham. Peter was also appointed as a member of the European Chamber for two years as the Netherlands representative.

Peter has three sons, one daughter, and one granddaughter living in Europe.

Liam Jazcii

Business Development Officer & Knowledge Centre Coordinator

Liam is a versatile self-starter and an avid learner with working experience in advising European businesses in market access and business strategies in China. Solid experience in the EU working context over the past few years and in all aspects of large-scale events and trade mission organisation and management. Liam manages as well, a large network of EU-Sino field experts serving the demands of business enquiries from European SMEs.

Prior to joining the EU SME Centre, Liam served as the Marketing and Membership Manager at the Benelux Chamber of Commerce in China.

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