European SME Week Webinar Series Part 3: Marketing your Products in China

  • Date
    27 November 2013 - 27 November 2013
  • Beijing Time
    5:00 PM - 6:00 PM
  • Venue
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To mark this year’s European SME Week, the EU SME Centre is inviting you to a five-part webinar series dedicated to preparing your business for entry to the Chinese market. We have selected the most essential questions raised by you over the course of the past year and invited industry experts to discuss them online.

Part 3 focusses on marketing in China. It’s large size and differing income levels and wealth have created a number of market clusters within the one country. Each market cluster represents different opportunities and challenges for European SMEs entering the market. By developing a clear understanding of the value chain and working with partners in China that have experience and relationships in that area, European SMEs can understand how to create an effective channel to a particular client niche.

In this context the EU SME Centre is inviting you to a webinar on marketing your products in China, which will help you:

  • analyse the key elements of successful marketing practices in China;
  • understand how EU SMEs have adapted their marketing mix for the China market;
  • understand how e-commerce and social media affects marketing in China.

Attendance is free for EU SMEs and intermediaries such as chambers of commerce, embassies and trade promotion agencies. After registration you will receive an email containing technical information on how to join the webinar.

About the speaker

Mr. Simon Stewart is the China Business Advisor at China-Britain Business Council based in Shanghai and has spent the last eight years advising international companies from multiple sectors assisting them to navigate the China market, create market development plans and assess what areas of China are most suitable for their business development needs. Prior to China, Simon spent seven years working in the ICT sector in the UK in customer account manager roles. Simon has a masters degree in marketing from the University of Strathclyde, Scotland.

Please note that this webinar is part of a five-part series also including the following:

25.11.: Part 1: Selling Online in China

26.11.: Part 2: Avoiding Common Scams when Doing Business in China

28.11.: Part 4: Finding an Agent/Distributor in China

29.11.: Part 5: Applying for the CCC Mark in China

You can find the recorded video on Youtube:

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