EU SME Breakfast Seminar – Food & Beverage

  • Date
    13 May 2016 - 13 May 2016
  • Beijing Time
    8:30 AM - 11:00 AM
  • Venue
    Embassy of the Grand Duchy of Luxembourg Unit 1701, Tower B, Pacific Century Place, 2A Gong Ti Bei Lu, Chaoyang District, Beijing 北京市朝阳区工体北路甲2号盈科中心B座1701室
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About the topic

Daniel Pedraza, China Director at Eibens, will focus on F&B and E-commerce: “the perfect couple”. Commercial options – cross-border vs china establishment and the co-operative solution in between – for foreign companies will be discussed. Secondly, the impact of the New Food Safety law in the e-commerce business will also be addressed.

Rafael Jimenez, Business Development Advisor at EU SME Centre, will speak about the “Changes on Free Trade Zones and Cross-border E-commerce”. Changes on taxes and the new “positive list” will be reviewed, and case studies and practical examples will be given.


08:30 – 09:00 | Registration

09:00 – 09:30 | Presentation 1

09:30 – 09:40 | Breakfast break

09:40 – 10:10 | Presentation 2

10:10 – 10:20 | Q&A Session

10:20 – 11:00 | Networking Session

About the speakers

Daniel Pedraza, China Director, Eibens Consulting

Daniel Pedraza is China Director of Eibens Consulting, a consultancy firm specialized in China’s Food and Beverage industry. Eibens assists private companies and government trade promotion agencies dealing with market access issues and trade compliance. It also supports their business development efforts in traditional and online channels.

Prior to joining Eibens, Daniel worked for the European Union Chamber of Commerce in China and EXTENDA, the trade promotion agency of the Government of Andalusia-Spain in Beijing. He holds a master’s degree on International Business from EOI Business School and a Double BA on Business Administration and Economics from the University of Malaga.

Rafael Jimenez, Business Development Advisor, EU SME Centre

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.

RSVP: For registration, please email Carrie Wang at (please include your full name, company name and mobile number)

*25 spots available: first come, first serve.

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