Entering China’s Food Equipment Market: Opportunities and Challenges for European SMEs

  • Date
    04 December 2014 - 04 December 2014
  • Beijing Time
    2:00 PM - 6:30 PM
  • Venue
    Hotel Le Plaza Brussels Bd. Adolphe Max ln 118 1000 Brussels
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China’s food market has been growing fast in recent years, which has led to an increasing demand of advanced food processing machines from Chinese companies. To give European SMEs a more comprehensive overview of the sector and help them get better prepared for this market, the EU SME Centre Expert Jordi Baqué Pons will provide a presentation on China’s food equipment market during Agoria International Business on December 4th 2014.


14h00 Registration & welcome coffee

14h15 Welcome word by Yizhen Wang, Manager Asia and Manager International IPR, Agoria

14h20 Keynote about ‘China’s food equipment market: the opportunities and challenges’ by Mr Jordi Baqué, Expert of EU SME Centre in Beijing

15h05 IPR protection in the food equipment fields in China, by Expert of China IPR SME Helpdesk in Beijing

15h35 Testimonial by Mr Guy Baeten, Manager Strategic Business Development of FAM NV

15h50 Q&A and Wrap up by Yizhen Wang, Manager Asia and Manager International IPR, Agoria

16h00 Plenary session with speeches by: Marc Lambotte, CEO Agoria, Pieter De Crem, Secretary of State for Foreign Trade, Peter Demuynck, Director Agoria International Business

16h30 Networking Cocktail

18h30 End

To join this event, please click here to sign up and select “Food Technology Club”.

About the speaker

Jordi Baqué Pons has been supporting Spanish F&B companies to export globally since 1991. He assisted exporters by providing market research, training, promotional activities as well as export documentation services. Since 2006 he acts as Director of the International Trade Department at the Girona Chamber of Commerce, and is responsible for the coordination and supervision of all internationalisation services provided by the Chamber. As a member of the China Experts Network of the Understanding China Programme, he is responsible for the implementation of a consulting centre for Girona’s agro-food sector to facilitate exports to China. Jordi holds a degree in business and sociology from the Universitat Autònoma in Barcelona.

Further reading

EU SME Centre Webinar: How to Export Meat Products to China

EU SME Centre Guideline: Exporting Meat Products to China

EU SME Centre Sector Report: The Food & Beverage Market in China

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