Emerging Opportunities for SMEs in China’s Green and Sustainable Urban Landscape

  • Date
    29 February 2024
  • Beijing Time
    16:00 - 17:45
  • Brussels Time
    9:00 - 10:45
  • Location
    Shanghai & Online
  • Venue
    Zoom | European Chamber Shanghai Office Unit 2204, 22 Floor, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai 上海市淮海中路333号瑞安广场2204室
  • Open to
    All European SMEs
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China’s emphasis on green and sustainable development offers a fertile ground for businesses in sustainable urban development. Integral to this are initiatives such as China’s Five-Year Plan, the Urban Renewal Action Plan (2023–2025), and local programmes for green development and urban planning. These initiatives set forth ambitious goals for achieving ultra-low energy consumption in construction. They have also laid the groundwork for the adoption of green transportation projects. European SMEs, with their established practices in eco-friendly construction and sustainable transportation, are well-positioned to make a significant impact in China’s growing green and sustainable urban development sector and to export their expertise and sustainable solutions.

Join us in exploring the emerging opportunities for SMEs in the transformative landscape of green and sustainable urban development in China. We will delve into the latest developments in China’s green transportation, sustainable construction, and urban planning. Experts will discuss how SMEs can contribute to and benefit from these developments. Don’t miss this chance to be part of the conversation on shaping a greener and more sustainable urban future in China.

This workshop is organised by the EU SME Centre and European Union Chamber of Commerce in China. It is free of charge and open to all European SMEs from EU Member States and countries participating in the Single Market Programme. The event will be held in English.


15:30 – 16:00

Registration at the venue
For onsite participants in Shanghai

16:00 – 16:05

Opening remarks

16:05 – 16:45

Overview of China’s Sustainable Development and Emerging Market Opportunities
Keynote presentation and Q&A
Tianqi Chen, Senior Engineer, ARUP

16:45 – 17:40

Panel discussion and Q&A
SMEs Driving Change: Green Transportation, Construction, and Urban Planning
Johannes Weilharter, Vice Chair, Construction Working Group, European Chamber

Harald Kumpfert, General Manager, NECreat ( Shenyang ) New Energy Technology Ltd.
Kay Thiede, CEO, New Musketeers Interior (Shanghai) Co., Ltd 
Nathalie Ieong, Expertise/Operations Manager, Terao Asia 

17:40 – 17:45

Concluding remarks

Speakers and panellists
Liam Jia
Team Lead, EU SME Centre

Liam Jia is a versatile professional with the past 8 years advising European businesses on market access and business strategies to China. He has a solid working experience in project and operations management, financial and risk control in the EU context.

Liam is an experienced speaker and author of publications on a range of topics, including the environmental sector, SME digitalisation and F&B distribution. Great team player, generating positive influence on teammates.

Tianqi Chen
Senior Engineer, ARUP

Tianqi Chen is a seasoned professional with over a decade of experience in the mechanical, electrical, and plumbing sectors. Her expertise extends to public health, sustainable design, and ESG strategies.
Throughout her career, she has accumulated a wealth of knowledge by working on a diverse array of building types and project stages, ranging from super high-rise buildings and offices to hotels, commercial complexes, data centres, museums, exhibition centres, residential developments, and pharmaceutical facilities.
Chen’s collaborative approach has seen her work closely with colleagues around the globe on numerous projects. She thrives in multi-disciplinary and multi-national environments, where her ability to contribute to innovative design solutions is paramount. Her extensive background and her passion for collaboration make her a valuable asset in the field of architectural and engineering design.

Johannes Weilharter
Vice Chair, Construction Working Group, European Chamber

Johannes Weilharter is an Austrian attorney-at-law working for Schulz Noack Bärwinkel’s Shanghai Office in the department for construction and real estate. Before that, Johannes was working as Regional Legal Counsel for Gensler and several other German law firms in China and Singapore.

Johannes is specialising in Construction & Real Estate, Public Procurement, Architecture and Public Planning. At the same time, Johannes acts as Vice Chair for the Construction Working Group of the EUCCC. Johannes has 21 years of professional experience as a lawyer and is fluent in Mandarin.

Harald Kumpfert
Chair of Sustainability Forum of European Chamber Shenyang Chapter

Harald Kumpfert serves as the Chair of the Sustainability Fora of the European Chamber Shenyang Chapter.

Harald Kumpfert has over 20 years of experience working in the field of new energy in China and currently holds the position of General Manager at Shenyang Necreat New Energy Technology Co., Ltd. He has introduced new technologies, designs, and operational methods to assist businesses in reducing energy costs while simultaneously improving air quality.

Kay Thiede
CEO, New Musketeers Interior (Shanghai) Co. Ltd

With a master’s degree in carpentry, Kay Thiede has been tackling international shop fitting challenges since 1983. Whether it’s stores for high‐end fashion brands, broadcasting studios, exhibitions, showrooms, VIP lounges for airlines, factory and office buildings, fire prevention systems, or simply product design, Kay has brought 40 years of experience, leaving his mark in design, shop fitting, project management, budgeting, time control, and onsite management across all continents.

Nathalie Ieong
Terao Asia Operations Manager

Nathalie has more than 10 years of energy field experience. She specialises in sustainability and energy project coordination. She is currently managing the operations of Terao in Asia. She manages Carbon footprint assessment projects for the operations of European companies in China as well as Building Sustainability projects involving Green Building Certification, Energy Efficiency & Low Carbon topics.

She holds a Master’s degree in International Energy Management from Tsinghua University, China & Mines ParisTech, France.

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