E-Commerce in China

  • Date
    26 February 2019 - 26 February 2019
  • Beijing Time
    9:00 AM - 12:30 PM
  • Venue
    Avenue des Arts - Kunstlaan 19 A/D 1000 Brussels
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The Belgian-Chinese Chamber of Commerce (BCECC) and the EU SME Centre invite you to a half-day workshop on “E-Commerce in China”, in Brussels on February 26th, 2019.

By 2020, the total number of Chinese internet users is expected to reach 80% of its total population; 70% of them will shop online. China’s ‘new normal’ recognizes that domestic consumption will play a larger role in the economy. Meanwhile, Chinese consumers, driven by the fast-growing middle class, crave more goods from the EU.

Small EU businesses should be particularly aware of the rapid growth of e-commerce platforms in China which has diversified the entry modes to the country, providing them with more channels to sell to the market.

Join this workshop to learn the latest market updates on E-commerce in China, as well as the digital marketing tools to improve your e-commerce strategy. This workshop is designed for any brands or merchants with an E-commerce or digital projects on the Chinese market, entrepreneurs and E-commerce practitioners.


9:00 – 9:30 Market Overview

  • Market Size & Performance

9:30 – 10:15 Selling Online in China

  • Modes of Selling Online
  • Third Party Platforms in China
  • Payment Methods
  • Logistics

10:15 – 10:30 Q&A

10:30 – 10:45 Coffee Break

11:00 – 11:30 Chinese Consumers

  • Market Trends
  • Consumer Behaviour
  • Top Selling Products

11:30 – 12:15 Digital Marketing

  • China Digital Trends
  • Social Media Landscape
  • Adapt to the Chinese Context
  • Use of KOLs

12:15 – 12:30 Q&A


Participation fee to this workshop is 100€ (VAT excl.)/person for BCECC members, and 150€ (VAT excl.)/person for non-members.

Please fill in the registration form that you find here, before February 22, 2019.

Cancellation policy: Cancellations received after the registration deadline and “no-shows” will be charged in full.

About the Expert

Domenico Di Liello, Business Development Advisor, EU SME Centre

Domenico has over 6 years of international business experience in advising foreign companies in market access and business development in China.

He has authored plenty of market reports and coordinated research projects analyzing the evolving economic and socio-cultural aspects of doing business in China.

Domenico has served European companies in the food and beverage, cosmetics and green tech industries.

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