Tap into China’s 700 million WeChat users and understand what they like and dislike about your products and services. Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged. Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.
This half-day workshop will focus on:
Agenda
13:30 – 14:00 Registration
14:00 – 14:30 The World of WeChat
14:30 – 15:30 Tips, Trends and User Behaviour
15:30 – 16:00 Coffee Break
16:00 – 17:00 Using WeChat as an Export and E-Commerce Tool
17:00 – 17:30 What Works, What Doesn’t
17:30 – 18:00 Q&A
About the Trainer
Matthew Brennan
EU SME Centre Expert & Co-Founder at China Channel
China expertise: Matthew has 11+ years on the ground entrepreneurial experience in China. He works primarily with international businesses helping to form and implement their WeChat platform strategy. His company China Channel organise CHat, China’s largest WeChat marketing series of conferences for the international community. He is a regular keynote speaker and training host on the topic of WeChat at events throughout China. China Channel’s accounts are widely followed within the China digital media industry having built a reputation for providing insightful thought leadership together with the latest breaking news about WeChat.
Read Matthew’s Article Using WeChat for Business: All-in-One from Online Payment to Customer Service
Sign Up
850 RMB/per person. Please click the button below to purchase the ticket. If you would like to pay the ticket via bank transfer, please send an email to registration@eusmecentre.org.cn
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