Developing a WeChat Strategy for Your Business in China

  • Date
    07 December 2016 - 07 December 2016
  • Beijing Time
    1:30 PM - 6:00 PM
  • Venue
    Training Room, EU SME Centre Room 910, Sunflower Tower No. 37 Maizidian West Street Chaoyang District 100125, China 北京市朝阳区麦子店西街37号 盛福大厦910室
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Tap into China’s 700 million WeChat users and understand what they like and dislike about your products and services. Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged. Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.

This half-day workshop will focus on:

  • Getting to the core of WeChat features
  • Understanding user behaviour
  • Learning about cross-border e-commerce
  • Positioning your brand and promoting it via WeChat


13:30 – 14:00 Registration

14:00 – 14:30 The World of WeChat

  • What is WeChat?
  • Why is it China’s most important online platform?
  • How are businesses using WeChat?

14:30 – 15:30 Tips, Trends and User Behaviour

  • Know how WeChat can be used for promotion and e-commerce
  • Turn a follower into a buyer

15:30 – 16:00 Coffee Break

16:00 – 17:00 Using WeChat as an Export and E-Commerce Tool

  • Get initial market feedback by checking the ‘buzz’ on a product category or brand
  • Understand how payments work via WeChat
  • Think about post-sales logistics

17:00 – 17:30 What Works, What Doesn’t

  • Learn how to position your brand from successful case studies
  • Understand the best approach for your business

17:30 – 18:00 Q&A

About the Trainer

Matthew Brennan

EU SME Centre Expert & Co-Founder at China Channel

China expertise: Matthew has 11+ years on the ground entrepreneurial experience in China. He works primarily with international businesses helping to form and implement their WeChat platform strategy. His company China Channel organise CHat, China’s largest WeChat marketing series of conferences for the international community. He is a regular keynote speaker and training host on the topic of WeChat at events throughout China. China Channel’s accounts are widely followed within the China digital media industry having built a reputation for providing insightful thought leadership together with the latest breaking news about WeChat.

Read Matthew’s Article Using WeChat for Business: All-in-One from Online Payment to Customer Service

Sign Up

850 RMB/per person. Please click the button below to purchase the ticket. If you would like to pay the ticket via bank transfer, please send an email to

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