

Tap into China’s 700 million WeChat users and understand what they like and dislike about your products and services. Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged. Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.
This workshop will be delivered by the EU SME Centre (China-based) during their roadshow to Europe. The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European SMEs, getting them ready to do business in China.
This half-day workshop will focus on:
Tentative Agenda
08:30 – 09:00 Registration
09:00 – 09:30 The World of WeChat
09:30 – 10:30 Tips, Trends and User Behaviour
10:30 – 11:00 Coffee Break
11:00 – 12:00 Using WeChat as an Export and E-Commerce Tool
12:00 – 12:30 What Works, What Doesn’t
Q&A
This event is being brought to you by the Enterprise Europe Network at Cork Chamber and will be delivered by the EU SME Centre.
You can register for this event here
About the Trainer
Mark Hedley, EU SME Centre Expert
Mark has first-hand experience of carrying out on-the-ground business development for foreign companies of all sizes looking to enter the China market. Having spent six years living and working in mainland China, including for a market entry consultancy in Shanghai, Mark has undertaken dozens of business-to-business market research projects in China for a wide range of clients from the advanced engineering, education, energy, healthcare, ICT, and manufacturing sectors. Mark has an in-depth understanding of China’s E-commerce sector and has helped many companies develop tailored marketing strategies for the Chinese market, integrating emerging digital marketing tools such as WeChat.
Mark is China Business Adviser for London and the South East region at the China-Britain Business Council. A fluent Mandarin speaker, he holds a Masters in Chinese Business and International Relations from the University of Sheffield.