

The EU SME Centre is happy to participate in the Asia Virtual Food Summit 2021 from 10-12 March 2021.
“Free From Food Asia Virtual Summit 2021” offers the food industry a highly attractive and free access business matchmaking trading platform, alongside full of inspiring speakers at the webinar’s series. It will offer the latest Asia Food market insights in the so called Asia Food Revolution on Free From, Vegan, Organic, and Functional Products.
China’s F&B market, the largest revenue generator in the world, is an attractive destination for many international investors. One of the major trends in the Chinese consumer behavior is a growing awareness of healthy food and food safety which is leading to a raise in the sales of health foods such as supplements and premium products.
The EU SME Centre has been invited to lecture a presentation on the opportunities of the Chinese market for healthy food products on 10th March 2021 from 9:00-9:15 (CET) under the name “Tapping into the health foods segment in China”. Our expert, Liam Jia, will share the latest China market insights while remarking the particulars of the Chinese consumer behaviour. We will also have a virtual booth on the platform, where you are more than welcome to come and chat with us during the event!
You can find the recorded workshop on Youtube: