Chinese outbound tourism to the European Union had been a growing trend until 2019. More than 11 million Chinese tourist arrivals to the EU were registered that year, a 5% increase from 2018, with France, Italy, and Germany as the most popular destinations. On average this flow involved stays longer than 10 days with an expenditure of more than €1,000.
However, this segment of the market has been significantly impacted by the COVID-19 pandemic, leading to a sharp decrease of Chinese outbound tourism to the EU in the past years. With the current lift off of most travel restrictions it’s expected that Chinese outbound tourism to the EU will gradually recover. To this end EU SME Centre, ICCF, AICE, and Confcommercio are organising an event that will allow EU SMEs to get an understanding of the prospects of the international travel market and preferences of Chinese travellers, as well as to fine-tune their marketing skills and strategies.
Welcome coffee and registration
Module I: Situation Spring 2023
Wolfgang Georg Arlt, Founder and CEO, COTRI, EU SME Centre Expert
Module II: How to react to the new needs and expectations when dealing with the Chinese outbound market
Wolfgang Georg Arlt, Founder and CEO, COTRI, EU SME Centre Expert
Module III: Outlook: China outbound market in the coming years
Ways to stay competitive in the market
Wolfgang Georg Arlt, Founder and CEO, COTRI, EU SME Centre Expert
Welcome back to Italy! A forecast for the return of Chinese tourism
Francesco Boggio Ferraris, ICCF
Q & A session and closing remarks
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