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Home > Calendar > Capacity Building Webinar Series | Session 1: Tips to direct and protect your SME before entering China

Capacity Building Webinar Series | Session 1: Tips to direct and protect your SME before entering China

  • Type :Webinar
  • Date & Time (Beijing) :Feb 15, 5:00 pm - 7:00 pm, 2022
  • Date & Time (Brussels) :Feb 15, 10:00 am - 12:00 pm, 2022
  • Venue :Online

With the aim to better understand the specificities of the Chinese market and the possibilities of entering it, the EU SME Centre, Eurochambres and SPIRIT Slovenia, are organising a 'Capacity Building Webinar Series' aiming at increasing the awareness and understanding of doing business in China for European SMEs. 

During the 5 webinar sessions, various China experts from different areas of expertise will present the cultural peculiarities, the market entry strategies, the challenges related to logistics and the distribution channels and the importance of digital marketing in China. 

It is undeniable that China offers many opportunities to European entrepreneurs. However, it is essential to be aware of the possible challenges and pitfalls in order to be able to objectively gauge if China is or is not the right market for your product(s). Our experts will make a realistic assessment of the status quo pinpointing the trends that will shape the future of this huge market while sharing practical tips on what to consider when entering the Chinese market.

Module 1: What SMEs need to know about China between entering China
Module 2: Tips to direct and protect your SME
Module 3: What does COVID-19 mean for global mobility?

Interested in joining? Sign up here

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Find information about the other sessions below:

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About the speaker

 Alessio Petino, Knowledge Coordinator

Alessio has worked for 5 years on various EU-funded projects in China, including as junior key expert, mainly conducting policy and market analysis for European companies looking to enter or already in the Chinese market. His key areas of expertise are China's sci-tech, research and innovation policy, high-tech zones, EU-China co-funding mechanisms, as well as government incentives, grants and subsidies for innovation.

Alessio has formulated many studies, especially for DG RTD, including guides and market entry handbooks for SMEs. He has also written several bids for FPI- or DEVCO-funded projects (strategy and logframe), attended EU-China S&T dialogues, and has organised numerous business missions including under the EU Gateway to China project and Enjoy! It's from Europe project (in China, Vietnam, Indonesia, Japan, and S. Korea).