Training Centre

Plugging the knowledge and skills gaps of SMEs entering the China market, we offer our training programmes both face-to-face and online through our webinar platform.

Understanding China | Training Programme for Intermediaries

Understanding China is a training programme developed for intermediary organisations in Europe such as government agencies, industry associations, chamber of commerce, trade promotion agencies or clusters.

It consists of a series of seminars, condensed workshops and panel discussions that focus on the emerging trends in China’s changing economy and discuss impacts on businesses from your country.  It is a unique opportunity for participants to refresh the professional network and establish new business and government connections from both China and Europe. 

Register on our website and you will receive an email notification when a new issue of the programme is set up.

What we offer: 

A tailored training workshop or seminar presented to your team in Europe. Designed to provide you with the most up-to-date knowledge on your industry in the Chinese market as presented by our China experts. Enabling you to get insights into the Chinese market from the comfort of your own office. 

Our In-house Training covers a wide range of areas and is tailored in each case to your company’s needs:  

China Business Essentials

• Get Ready For China
• Knowing Your Partners In China
• Tackling a Changing China
• How to Avoid Common Business Scams In China
• Legal Essentials to Doing Business In China
• How to Prepare for Trade Fairs in China

Exporting To China

• How to Export F&B Products to China
• How to Sell Online In China
• How to Sell F&B Products Online in China
• How to Draft Sales Contracts when Exporting to China
• China's Cross-Border E-Commerce and Free Trade Zones
• Digital Marketing in China
• WeChat Strategy for Small Businesses

Setting Up In China

• Managing HR Issues in China
• How to Develop an Employee Handbook
• How to Set Up a Company in China
• How to Finance Your China Venture

Seizing Chinese Business Opportunities In Home Country

• Servicing Chinese Outbound Investment
• Servicing Chinese Outbound Tourism
   

Online Training

Offering SMEs the chance to access the Centre's expertise from their office, no matter where they are.

Further Information

To view full training programmes, log in to download our Training Programme Catalogue here

If you have any questions, please send us an email. 

For more information about the Centre's training programmes, click here.
 

Have a specefic question? Ask our Experts! 

When are the next trainings?

You can always stay up to stay on when we have our next online or offline training workshop both in China and EU by either checking the calendar, subscribe to our monthly newsletter or simply follow our social media accounts (@EU SME Centre) where we post daily!