Pricing Strategies for the Chinese Market

As part of their business strategy for the Chinese market, companies need to determine the right price for their products. Chinese consumers may be price sensitive towards certain products or services. However, they can be willing to pay more for products that they perceive to be of high quality or for items produced by a brand with a strong reputation. In their analysis process, it is important for companies to have proper tools to make the right assessment for their products. Their strategy needs to take into account import tariffs, price ranges of business competitors, as well as consumers’ behaviours and drivers.

During this webinar, trade specialist Rafael Jimenez Buendía presents the key elements for European companies to determine a good pricing strategy for the Chinese market and make their products accessible and appealing to consumers.

This event was organised in April 2024 in collaboration with EAS Estonia and Trade Promotion Europe, and with the support of the Italy China Council Foundation.

Keynote speaker

Rafael Jimenez Buendía

China trade specialist and founder of SOAPBOX

Rafael Jimenez Buendía is an experienced trade specialist, particularly in dealings with China. He previously managed a company in Shanghai that specialised in importing food and beverage products from the European Union. Following this, he held a significant role at the EU SME Centre in Beijing, aiding small and medium-sized enterprises. Subsequently, Rafael served for five years at the Estonian government’s trade agency, focusing on facilitating exports to China. Concurrently, he shared his expertise for several years as a guest lecturer on International Business at the School of Business of Tallinn Technology University (TalTech).

Rafael is the founder of SOAPBOX, a respected weekly newsletter concentrating on China trade dynamics. He has three sons, speaks several languages, and holds an MSc in Physics.