

Over the years, many brands of cosmetics hailing from Europe, from Japan, from Korea and other shores have entered the Chinese market and have gradually become household names. While offering many opportunities, the Chinese market may seem daunting at first to small and medium-sized businesses due to its vast size, language barrier and complex market access regulations.
On this background, the EU SME Centre and the Polish Trade and Investment Agency (PAIH) have organised a webinar to provide European SMEs in the cosmetics sector with an overview of the opportunities available to them in China, to share best practices for devising market entry strategies and to highlight key elements that EU actors should pay attention to, including a focus on technical regulations and e-commerce.
In this video, expert speakers from 2Open and the EU SME Centre give an overview of the cosmetics market in China, explaining its specificities and focusing on compliance with technical regulations.
Watch this webinar to:
Words of Welcome
Presentation of the EU SME Centre, Davide Orlandi
Polish Investment and Trade Agency, Monika Kołpaczyńska
Polish Union of the Cosmetics Industry, Blanka Chmurzyńska-Brown
General Introduction to the Chinese Cosmetics Market
Arvid Tilner, EU SME Centre
Focus on Technical Issues of the Chinese Cosmetics Market
June Huang, Maria Galán Lozano and Luis Galán Lozano, 2Open
Q&A Session
Concluding Remarks
Krzysztof Florczyk, Embassy of the Republic of Poland in Beijing