The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China. Specifically, the Centre assists SMEs to establish, develop and maintain commercial activities in the Chinese market – through export and investment – particularly at the crucial early stages of their market penetration strategy.

For more information about the EU SME Centre, visit the official website: www.eusmecentre.org.cn

Job Description

The EU SME Centre is now looking for a Business Advisor for its Knowledge Centre. The ideal candidate is specialised in providing market advice for European SMEs interested in exploring market opportunities in China in the fields of (not limited to) Health, Agrifood, Energy, ICT, Manufacturing, Consumer Goods, Environment, etc.

Seniority level: Mid to senior level
Location: Beijing, China (preferred)
Employment type: Full-time
Starting date: 1 July 2025

Scope of Work

• Help European SMEs to identify opportunities of doing business in China in a wide range of industries.
• Provide relevant, timely and effective advice to target SMEs on identifying and seizing business opportunities (export and investment) in China while mitigating risks.
• Coordinate a network of field and industry experts in content creation for the EU SME Centre, including answering enquiries, authoring reports and articles and leading one-to-one consultations with SMEs and intermediaries.
• Carry out and coordinate research with internal and external experts in drafting sectoral reports and business guidelines, ensuring the quality of business research.
• Carry out trainings and deliver presentations to SMEs, EU SME Centre partners and other stakeholders.
• Develop and maintain partnerships with key stakeholders such as trade promotion organisations, industry associations, chambers of commerce and related Chinese organisations in order to strengthen the EU SME Centre’s knowledge network and to leverage synergies.
• Represent the Centre at business and outreach events, write media articles and take an active part in the Centre’s social media platforms.

Qualifications

• Substantial and recent experience in the context of business-related activities with China
• Demonstrable understanding of the issues faced by European businesses in China and the interests of SMEs in Europe
• Excellent English language skills, both spoken and written
• Proficiency in Mandarin Chinese is a big plus
• Strong analytical and advisory skills
• Engaging public speaker and presenter
• Enthusiastic team player with a professional and independent work attitude
• Good communication skills and the ability to function effectively under pressure

How to apply

Interested candidates, please send your motivation letter, CV and salary expectations to Liam Jia at liam.jia@eusmecentre.org.cn before Friday 20 June 2025.

The selection procedure consists of an interview. Only shortlisted candidates will be contacted.
NB: if found suitable, internal candidates have priority over external candidates. The successful candidate will be contracted with the China-Italy Chamber of Commerce in China, who is one of the consortium partners of the EU SME Centre Phase V project.