

The EU SME Centre and China-Britain Business Council are pleased to invite our members to attend a half-day training workshop on how to set up a cross-border shop in WeChat.
Selling directly to Chinese consumers is very high on the wish list of the EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China. Certain alternatives, such as listing the products in well-known Chinese e-commerce platforms, reveal as too expensive or cumbersome for the small and medium European enterprises.
Join the workshop to find out how to reach directly to the Chinese consumers. After attending this training, you will grasp the process of setting up a cross-border shop on WeChat, its cost, the return on investment, and how to operate it.
Registration
The training workshop is free to attend and by invitation only.
Places are limited and first come first served.
Please fill in the registration form and send it to registration@eusmecentre.org.cn and jia.wang@cbbc.org.cn
If you have any questions regarding the event, please email jia.wang@cbbc.org.cn, or call 010-8525 1111 ext 371.
Please register before 6 April.
Agenda
08:45-09:00 Registration & Network
09:00-09:30 Background
09:30-10:00 The Supply Chain
10.00-10:30 The Building Blocks
10.30-10:45 Coffee Break
10:45-11:30 The Procedure
11:30-12:00 The Pros and Cons of a CBEC Shop in WeChat for EU SMEs
12:00-12:30 Real Cases in Action
12:30-13.00 WeChat Shop Solution
About the Speaker
Rafael Jimenez
Business Development Advisor, EU SME Centre
With more than nine years’ hands-on experience in managing businesses in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country.
Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.