The EU SME Centre Presents the Green & Digital Transition of SMEs at the EU-China Fair

6 July 2023

From 30 June to 2 July 2023, the 17th EU-China Business and Technology Cooperation Fair was held in Chengdu, Sichuan Province. EU SME Centre Team Lead Liam Jia took part in the event, presenting the work and achievements of EU SME Centre’s Advocacy Platform for EU SMEs in China. On the occasion of the EU-China Fair, he delivered a presentation on the green and digital transition of European SMEs.


He explained how the EU SME Centre supports innovative SMEs to help them explore the Chinese market. He also provided suggestions on how to attract more European businesses to come invest in and export to China. “European companies and SMEs, in particular, need to feel safe and be safe. It is only then that they will prosper and contribute with their full potential to our mutual understanding and enrichment in every sense”, he said.

Supporting SMEs in this transition is a major topic for policymakers both in China and in the EU. In Europe, helping SMEs to succeed in the age of digitalisation and to transition to greener technologies and business models are among the key priorities of the EU Single Market Programme.


The event was co-hosted by China Chamber of International Commerce (CCOIC) and European Union Chamber of Commerce in China (EUCCC). It was co-organised by CCPIT Chengdu Sub-Council, Chengdu Hi-Tech Industrial Development Zone and Chengdu Chamber of International Commerce (CCOIC Chengdu), with thanks to the Ministry of Foreign Affairs, the Ministry of Commerce, China Council for the Promotion of International Trade (CCPIT), and the Mission of the P. R. China to the EU.

Under the theme “Challenge, Opportunity, Integration, Development”, the EU-China Fair provided a comprehensive platform for discussions on promoting in-depth cooperation in trade and investment between China and the EU. Via online and offline events, over 600 guests, including officials, experts, and entrepreneurs from China and Europe, conducted exchanges and sought cooperation, focusing on topics such as carbon neutrality, new energy, digital economy, vocational education and green and sustainable development.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information

More from the Press Corner

The EU SME Centre Brings Support to Latvian Business Delegation in China

Press release| 29 January 2024

Three Wine Professionals Share Their Experience of the Chinese Market

In Brief| 10 January 2024

Call for Speaker: Artificial Intelligence Market Opportunities in China

Open Call| 20 December 2023

Now Hiring: Manager/Coordinator, Training Centre

Open Call| 28 November 2023

The EU SME Centre Brings Support to Latvian Business Delegation in China

Press release| 29 January 2024

Three Wine Professionals Share Their Experience of the Chinese Market

In Brief| 10 January 2024

Call for Speaker: Artificial Intelligence Market Opportunities in China

Open Call| 20 December 2023

Now Hiring: Manager/Coordinator, Training Centre

Open Call| 28 November 2023