From 30 June to 2 July 2023, the 17th EU-China Business and Technology Cooperation Fair was held in Chengdu, Sichuan Province. EU SME Centre Team Lead Liam Jia took part in the event, presenting the work and achievements of EU SME Centre’s Advocacy Platform for EU SMEs in China. On the occasion of the EU-China Fair, he delivered a presentation on the green and digital transition of European SMEs.
He explained how the EU SME Centre supports innovative SMEs to help them explore the Chinese market. He also provided suggestions on how to attract more European businesses to come invest in and export to China. “European companies and SMEs, in particular, need to feel safe and be safe. It is only then that they will prosper and contribute with their full potential to our mutual understanding and enrichment in every sense”, he said.
Supporting SMEs in this transition is a major topic for policymakers both in China and in the EU. In Europe, helping SMEs to succeed in the age of digitalisation and to transition to greener technologies and business models are among the key priorities of the EU Single Market Programme.
The event was co-hosted by China Chamber of International Commerce (CCOIC) and European Union Chamber of Commerce in China (EUCCC). It was co-organised by CCPIT Chengdu Sub-Council, Chengdu Hi-Tech Industrial Development Zone and Chengdu Chamber of International Commerce (CCOIC Chengdu), with thanks to the Ministry of Foreign Affairs, the Ministry of Commerce, China Council for the Promotion of International Trade (CCPIT), and the Mission of the P. R. China to the EU.
Under the theme “Challenge, Opportunity, Integration, Development”, the EU-China Fair provided a comprehensive platform for discussions on promoting in-depth cooperation in trade and investment between China and the EU. Via online and offline events, over 600 guests, including officials, experts, and entrepreneurs from China and Europe, conducted exchanges and sought cooperation, focusing on topics such as carbon neutrality, new energy, digital economy, vocational education and green and sustainable development.