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  • Services
    • Advice
    • Advocacy
    • Training
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    Advice

    China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.

    Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.

    Learn more

    Advocacy

    Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
    Learn more

    Training

    For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
    Learn more

    Self-Diagnosis Tool

    Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
    Learn more

  • Publications
    • View all
    • Articles
    • Guidelines
    • Reports
    • Case Studies
    • Webinars
    • FAQs

    Articles

    Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.

    Regularly published in business journals and media outlets, our articles are all in open access here.

    View all Articles

    Chinese Sales Contracts: How to Set Favourable Tax Terms for Your Business

    article| 19 October 2023
    Legal and Tax Series

    Registered Capital in China: What Is it and How Much Do I Need?

    article| 13 September 2023
    Financing Business Basics

    Guidelines

    Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
    Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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    Guidelines on Exporting Health Food to China

    guideline| 18 May 2023
    Food supplements Health supplements Healthcare

    Food Additives in China: Regulations and Practical Cases

    guideline| 20 December 2022
    Food & Beverages Alcohol Dairy

    Reports

    Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

    View all Reports

    China’s Wine Market(s): Drivers, Technical Requirements, and Opportunities for EU Producers

    report| 20 November 2023
    Food & Beverages Wine Alcohol

    Small Fish in a Great Sea: White Paper on Swedish and European SMEs in China

    report| 8 November 2023
    White Paper Sweden

    Case Studies

    Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

    View all Case Studies

    Goglio (Tianjin) Packaging Co. Ltd: A Leader of Flexible Packaging Solutions

    case-study| 1 November 2023
    Case Study Series Packaging Food & Beverages

    Digiant Global Presents its Digital Marketing and E-Commerce Solutions for Brands Entering the Chinese Market

    case-study| 24 April 2023
    E-Commerce Marketing cross-border e-commerce Case Study Series

    Webinars

    Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
    If you missed one of our events, you can access the recording and the slides here.

    View all Webinars

    SMEs’ Supply Chain Strategy Shift

    webinar| 22 November 2023
    Transportation Supply Chain Logistics

    Sow, Sprout, Grow: Understanding China’s Plant-Based Food Market

    webinar| 1 September 2023
    Food & Beverages

    FAQs

    Practical answers to the 68 most frequently asked questions we receive from business enquiries: selecting e-commerce platforms, registering a company in China, invoicing and paying the right taxes, getting products certified and hiring staff, the solution may be a click away.

    View all FAQs
  • Partners
    • Our Partners
    • Service Providers
    • Become a Partner

    Our Partners

    The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans. You will find here all the organisations that are official partners of the EU SME Centre.

    Our Partners

    Flanders-China Chamber of Commerce

    The Flanders-China Chamber of Commerce (FCCC) aims at promoting economic, trade and scientific relations between Belgium and China. It assists Flemish companies in doing business with China and supports Chinese companies wishing to invest in Flanders.Among the activities proposed, FCCC organises China conferences, workshops, networking lunches and meetings with Chinese delegations. It organises missions to China, working in close cooperation with official government bodies, whilst providing business advice.

    Andalucía Lab

    Andalucía Lab is a Department of the Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, which is also part of the Ministry of Tourism, Culture and Sport, of the Junta de Andalucía.At Andalucía Lab, our mission is to promote the Andalusian tourism industry using a technological approach, making it increasingly competitive in the world market. Tourism and technology; technology and tourism.

    Service Providers

    Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here our selection of companies with a track-record of working with SMEs in the Chinese market.

    Service Providers

    Integra Group

    Integra Group is an established provider of company secretarial, accounting, tax, HR, and financial advisory services in China. With offices and local experts in Shanghai, Beijing, Taipei, Singapore, and Hong Kong, we are prepared to deliver meaningful and actionable solutions that help our clients succeed in their industry.Our cross-border teams of accounting, tax and business advisory professionals work hand-in-hand with businesses to provide them the resources and local ‘know-how’ to go further with confidence.Our clients include Fortune 500 companies and small- and medium-sized enterprises spanning a wide range of industries including, retail, manufacturing, innovation, trade, food and beverage, and fashion. Our personalized approach helps us find solutions that meet our clients specific needs including their unique regulatory, business, cultural and language requirements.

    PingPong Digital

    PingPong Digital is an award-winning Chinese marketing agency with affiliated/official partnerships with Tencent, Weibo, Baidu and ByteDance. We have helped hundreds of businesses worldwide to optimise their marketing effort in targeting, acquiring and retaining Chinese consumers.Our extensive client portfolio includes a diverse collection of clients, from luxury fashion, department stores, cosmetics, chained-hotels, food & beverage, travel agencies, property developers and agencies, educational institutes to B2B machinery and information-technology brands.

    Become a Partner

    Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

    Become a Partner
  • News & Events
    • Upcoming Events
    • Press Corner

    Upcoming Events

    Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

    View all Upcoming Events
    14 December 2023

    White Paper Publication Webinar: Opportunities and Challenges for Swedish & European SMEs in China

    Event| Online
    29 November 2023

    New Directions of Development and Cooperation with Partners in China

    Event| Tallinn

    Press Corner

    All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

    View all Press Corner
    01 November 2023

    With the 2023 Understanding China Conference, the EU SME Centre Informs Stakeholders of Current Shifts and Outlooks

    On 24 and 25 October 2023, the EU SME Centre held a new successful edition of its Understanding China Conference…
    28 September 2023

    SME Development Roundtable at the 2023 Sino-German (European) SME Communication & Cooperation Conference

    On Friday 22 September, the EU SME Centre took part in the Sino-German (European) SME Communication & Cooperation Conference in Jinan,…
  • More
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This website and related activities are managed by the EU SME Centre, an initiative of the European Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and European Innovation Council and SMEs Executive Agency (EISMEA).

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EU SME Centre: China Market Research, Training, Advice | Get Ready for China
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