Product safety has long been an issue of key importance for Chinese regulators. To ensure the safety of consumer goods, China has implemented a solid legal framework, supported by a well-established and comprehensive system of industrial standards in operation throughout the country. Companies caught to be not in compliance with product safety regulations and standards have been forced to pay high fines and incur significant reputational damage.
One of the key tools used by Chinese regulators to ensure product safety is through certification and licensing schemes. In most cases, these are sector-specific and overseen by different competent authorities, and may have different conformity assessment requirements, procedures and methods. Navigating through these schemes might be difficult for European SMEs; mistakes during the process might result in significant delays and extra costs, ultimately impacting the entry of a consumer product into the Chinese market.
This webinar organised by the EU SME Centre and the Danish Chamber of Commerce provides a thorough explanation of the mechanisms in place for the control and enforcement of product safety in China, highlighting the major differences between the Chinese and European systems. It also elaborates on the impact of these regulations, focus in detail on specific product categories (e.g. electronic products; home appliances) and certification schemes (e.g. CCC, ROHS Regulation, Energy Label; etc.), finally providing guidance and good practices to EU SMEs for compliance.
15:30 – 15:40 Welcome remarks
15:40 – 16:20 Part I: Main elements of China’s product safety system and standards for consumer products + Q&A
16:20 – 17:15 Part II: Specific rules and certification schemes for selected product categories + Q&A
About the Speaker
Dr Betty Xu – Senior Consultant
Dr Betty Xu is a senior consultant in the field of technical regulation and standardization in China.
Dr Betty Xu has several years of experience in the industry, first as the software/hardware developer in an IT/Automation Company (from 2000-2002), R&D leader in a big household appliance company (2006-2008), and standardization and technical regulation director for Northeast Asia at Siemens China (2008-2013). From 2014 to 2022, she has been the Seconded European Standardization Expert in China – a project co-funded by European Commission, EFTA, CEN, CENELEC and ETSI, aimed at supporting EU-China cooperation in standardization affairs.
Dr Betty Xu also has direct work experience in standards-developing organizations (Standards Australia), and in drafting several Chinese national standards as well as two IEC standards. She has a Doctoral Degree in Electrical Engineering from the University of Queensland of Australia.
By the end of 2019, he has visited various beef and sheep meat processing facilities in Australia, New Zealand, Brazil, Argentina, Chile, Ireland, France, etc. to help company build the business relations of beef and sheep meat trading successfully.