EU-China Gaming & E-Sports Industry

China is one of the most dynamic markets for the gaming industry. The Chinese gaming market is expected to register at 14% CAGR during the forecast period 2021-2026.

Within the gaming industry, mobile games occupy the largest market share. According to the Game Committee of the Publishers Association of China, the share of sales revenue of the mobile games in the gaming industry in China reached 68.5% in FY2019, from 62.5% in FY2018. According to SensorTower listing, the top 30 Chinese game publishers accounted for 26 percent of the global mobile gaming revenue for June 2020.

Several international companies are entering the market, either by acquiring shares in Chinese gaming vendors or by sponsoring professional players’ teams. Other common means include developing games for Chinese companies, or selling gaming apps through Chinese mobile stores. During this webinar, therefore, we will provide an overview of the following aspects:

• Introduction to the Europe-China Gaming & E-Sports Matchmaking Day that is being organised for 24 September 2021, including overview of Chinese gaming companies participating, as well as facilitation services for game devices & entertainment equipment offered by the National Base for International Cultural Trade (Shanghai)
• Overview, trend and regulations of the game industry in China, market entry requirements and opportunities for European companies, and international collaboration on IP development, localisation, investment, etc. With focus on the gaming cluster in Shanghai;
• Needs and good practices for international collaboration on e-sports in Shanghai, including how Europe and China work in e-sports, especially on club management, championship introduction, talent introduction and cultivation, etc.

The objective of the webinar is to present to European gaming & e-sports companies the opportunities, needs and challenges for potential business cooperation with Chinese counterparts.

This webinar is organised in partnership with the National Base for International Cultural Trade (Shanghai), the Shanghai Online Game Association, and the Shanghai E-Sports Association – all of which will also be our key partners for the EU-China Gaming & E-Sports Matchmaking Day on 24 September 2021.

Language: Chinese (with simultaneous translation available)