On 26 May 2021, the EU SME Centre (the Centre), EUROCHAMBRES, our official partner, Flanders-China Chamber of Commerce (FCCC), and the China IP SME Helpdesk organised an online training session aiming at explaining European SMEs when and how to conduct an exhaustive due diligence on potential business partners in China.
The participants were welcomed by Ms. Gwenn Sonck, Executive Director at FCCC, who remarked the importance of finding the right partner in China to ensure a fruitful business cooperation. She was followed by the Centre’s partnership coordinator, who presented the Centre’s main services and shared the upcoming activities that will take place in the upcoming weeks.
The training workshop gathered around 80 participants and was lectured by Riccardo Benussi, head of European Business Development at Dezan Shira & Associates. Riccardo explained the audience why it is relevant choosing local partners, how to get ready before start reaching out to potential candidates and how to find key information to verify the identity and status of a company. Riccardo finished his presentation sharing practical tips and best practices.
Jim Stoopman, project manager at the China IP SME Helpdesk, introduced the project and explained the audience why it is so important to protect a company’s intellectual property specially when entering new markets or developing new partnerships.
The webinar was closed with a Q&A session where participants had the chance to submit queries and exchange with Riccardo and Jim.
If you are a business support organisation in the EU or the COSME-participating countries and have affiliated companies interested in the Chinese market, please contact our Partnership Coordinator to obtain further information about partnerships and collaborations. The EU SME Centre offers a wide range of complimentary services to partners and affiliated SMEs to improve their readiness to the market.