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Advice
China is a very complex market. Small and medium-sized businesses do not have the same resources as large multinational companies to sort through regulations, conduct due diligence and assess business opportunities and risks.
Through email, face-to-face or online meetings with in-house or external experts, we offer tailored and confidential technical assistance to any EU SMEs or business organisations in need. Our services are free.
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Advocacy
Gain insights and practical solutions on changes that impact your business, network with peers, and help lobby European and Chinese policymakers by joining the Inter-Chamber SME Working Group. Share your experiences and stay up to date with our events and publications.
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Training
For SMEs at every stage of business in China, we design flexible hybrid and online training programmes. Our training sessions and webinars are designed to share knowledge with SMEs as well as business support and trade promotion partners and their members.
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Self-Diagnosis Tool
Expanding your operations to China? Assess your readiness here. Test your knowledge on how to export, register products, select target markets, distribution channels, taxation and more, and receive recommended content on issues that matter to you.
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Knowledge Centre
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Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

Food & Beverage

Green Development

Financing & Taxation

Healthcare

Human Resources

ICT | Tech

Risk Mitigation

Standards & Compliance

Supply Chain & Logistics

Articles
Concise pieces of analysis with practical insights and interpretation of regulatory or market developments affecting EU SMEs.
Regularly published in business journals and media outlets, our articles are all in open access here.

View all Articles

China’s Safeguard Investigation into Imported Beef

article| 11 August 2025

Food & Beverage Meat

Survey Key Findings: Information Gathering Survey for the 2025/2026 Inter-Chamber SME WG Position Paper

article| 26 May 2025

Advocacy SME Position Paper

Guidelines
Detailed and practical “How to” instructions guiding EU SMEs in understanding and complying with market access requirements in various sectors.
Our guidelines come enriched with screenshots to take you through administrative processes step by step and FAQs tailored for EU SMEs.

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Guide to Trade Fairs in China

guideline| 11 October 2025

Trade Fairs

Exporting Meat Products to China: 2025 Update

guideline| 16 June 2025

Food & Beverage Meat

Reports
Comprehensive overviews of specific business sectors, our reports cover a wide range of areas such as market structure and key players, policy drivers and regulatory requirements, standards and certification, current data, future trends and directions.

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China Market Access for Consumer Goods

report| 15 December 2025

Consumer Goods CCC Standards & Compliance

SME Position Paper 2025/2026

report| 17 September 2025

Advocacy SME Position Paper

Case Studies
Open-access studies, often based on one-to-one interviews, on specific EU SMEs with direct experience in the Chinese market, sharing insights on the challenges they encountered as well as recommendations for other European SMEs.

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NOU: How a Polish Niche Fragrance Brand Successfully Established Itself in China Through Cross-Border E-Commerce and Lifestyle Branding

case-study| 27 June 2025

Retail E-Commerce Cosmetics Cross-Border E-Commerce

F&B Waste Recycling: EU-China Joint Projects Under Horizon Europe

case-study| 19 December 2024

Food & Beverage Green Development

Webinars
Our online seminars and workshops with expert speakers who expand on the topics covered in our reports, inform and guide businesses through China’s regulatory changes, trade fairs, due diligence steps, intellectual property right protection and more.
If you missed one of our events, you can access the recording and the slides here.

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HR Rules and Budgeting in China, Explained

webinar| 2 December 2025

Human Resources

Exporting Cosmetics to China: The Regulatory Framework

webinar| 1 December 2025

Cosmetics

FAQs
Practical answers to the most frequently asked questions we receive from business enquiries. Whether you are selecting e-commerce platforms, registering a company in China, handling taxation rates, getting products certified or hiring staff, the solution may be a click away.

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Service Providers
Small and medium-sized enterprises may have difficulty in finding service providers that understand their specific needs. You will find here a list of companies working with SMEs in the Chinese market.

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Partners
Our Partners

Become a Partner
Our Partners
The EU SME Centre has a network of partners located throughout Europe and China, sharing a common goal of facilitating trade and assisting companies in their internationalisation plans. You will find here all the organisations that are official partners of the EU SME Centre.

Our Partners

APACCCEEC

APACCCEEC is a government institution under the Ministry of Agriculture and Food of the Republic of Bulgaria, established based on a Memorandum signed in 2014 in Bucharest. APACCCEEC coordinates initiatives and practical cooperation projects in agriculture between China and the Central and Eastern European countries.The Association functions as a platform to promote bilateral and multilateral business contacts between companies, organisations and associations from China and Central and Eastern Europe.Among the projects and activities developed by APACCCEEC are permanent pavilions, demonstration zones, participations in exhibitions and trade fairs, the organization of forums and events connecting the business and academia from both sides. In 2025, APACCCEEC inaugurated a new Permanent Pavilion in Ningbo, China, showcasing foods, beverages and cosmetics from the Central and Eastern European countries.

Business Tampere

Business Tampere is the economic development agency for the Tampere region, promoting vitality, attracting investments, and supporting local businesses in growth and internationalization through collaboration.What does Business Tampere do?We support local companies in growth, internationalization, and developing the business ecosystem,assist in building networks and fostering research and development collaborations,encourage participation in development projects and experiments,promote investments and assist in company relocation to the region, andprovide businesses with information about the region’s business and innovation environment.Business Tampere is owned by the municipalities of the Tampere region: Tampere, Kangasala, Lempäälä, Nokia, Orivesi, Pirkkala, Vesilahti, and Ylöjärvi. Business Tampere collaborates closely with the public sector, educational institutions, and companies in the area.

Become a Partner
Our partnership programme has been designed to add value to the activities and services of our partners with the common goal of supporting SMEs interested in doing business in China.

Become a Partner
News & Events
Upcoming Events

News Corner
Upcoming Events
Join our seminars offline and online, meet new investors and distributors for your products at roadshows, stay informed on trade fairs all over China. We organise activities for SMEs of all industries.

View all Upcoming Events

30 January 2026

GBA EU SME Insight Brunch

Event| Guangzhou

13 April 2026

2026 SME Business Mission to China: Hainan Expo and Shenzhen

Event| Haikou & Shenzhen

News Corner
All our announcements, open calls, and press releases on new partnerships, meetings and updates on the EU SME Centre’s services and activities.

View all News Corner

30 January 2026

GBA EU SME Insight Brunch

Event| Guangzhou

13 April 2026

2026 SME Business Mission to China: Hainan Expo and Shenzhen

Event| Haikou & Shenzhen
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WestBIC

Address

Platform94, Mervue Business Park, Galway

John Brennan CEO
Contact

Organisation Type

Non-Profit

Member state

Ireland

Languages

English

Country and Region

Ireland

Website

https://www.westbic.ie/

About WestBIC

WestBIC provides tailored, high level supports to entrepreneurs to convert their innovative ideas into a commercial reality. We assist entrepreneurs, to start and scale-up the enterprise.

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Self-Diagnosis Tool

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