China became the world’s largest importer of agricultural products in 2012 and, despite a fragmented distribution infrastructure and growing local competition, opportunities for European SMEs to sell food and beverage products in China are likely to grow.
Main drivers are increasing disposable income, urbanisation, and a growing taste for foreign foodstuffs – reinforced by a number of large-scale scandals in China’s domestic food industry in recent years. However, managing the importing process and conforming to the multitude of regulations concerning food safety and product labelling are major challenges even for experienced exporters.
In this webinar, our expert will provide you with concise information on:
- opportunities for EU SMEs in China’s F&B market;
- the regulatory environment when exporting to China;
- the main players involved in the exporting process;
- the labelling requirements and best practices for SMEs;
- case studies and general recommendations.
About the speaker
Pablo Recio Gracia has been living and working in China since 2005. During this time he has developed a strong knowledge of the Chinese market, in particular relating to food and beverage import and distribution processes and trade barriers, from both a legal and commercial standpoint. In his previous roles working for public agencies including ICEX (Spanish Institute for Foreign Trade) and Extenda (Trade Promotion Agency of Andalusia), as well as for private companies involved in international trade between Europe and China, Pablo has consulted and advised many European companies engaging in the Chinese market.
Pablo grew up in Spain and graduated from the University of Granada from which he holds two master degrees in Quality Management and Business Internationalisation. He is currently Director of the Beijing office of Gold Millennium Group – a consulting company with more than 75 employees in Beijing, Shanghai, Guangzhou and Hong Kong.
You can find the recorded video on Youtube: