Shaping the Future of Retail in China

  • Date
    29 October 2019 - 29 October 2019
  • Beijing Time
    9:30 AM - 12:00 PM
  • Venue
    17F, British Centre Shanghai, 968 W. Beijing Road, Jing An District, Shanghai
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Shaping the Future of Retail in China

The global growing trend of e-commerce is the major driver of China’s retail industry. According to e-Marketer’s report as of June 2019, China is by far the largest e-commerce market in the world. Given strong motivation to premium overseas brands and increasing consuming power, China is becoming the central of global retail industry. Overseas luxury brands and fashion retailers are therefore facing challenges of developing new retail marketing strategies and financial compliance regulatory in the Chinese market.

At this event, Hawksford, JLL and Artefact will share their insights on e-commerce, retail leasing and digital marketing trends and challenges in China. Hawksford will discuss cross-border e-commerce in China, along with real-life case studies and solutions to help retailers to cope with the challenges in new retail and navigate their business locally.

We warmly welcome you to join us and look forward to seeing you.

Date: Tuesday, 29th October2019

Location: 17F,British Centre Shanghai, 968 W. Beijing Road, Jing An District, Shanghai


Time: 09:30-12:00, registration starts from09:30

Light snacks, pastry and coffee/tea will be prepared for your morning boost!

RSVP: Limited seats. Please contact

Hawksford is an established provider of company incorporation and outsourced corporate services in China. Bringing more than 10 years’ experience, Hawksford facilitates businesses worldwide to tap into the Asian emerging markets by ensuring comprehensively that statutory and regulatory compliance of the companies are met. With its personalized and competitively priced services, Hawksford strives to provide each of its clients a strategic advantage in the market in which it operates. They’ve helped companies in a wide range of industries from manufacturing, retail, tech, innovation, trade and luxury fashion. In order to ensure a seamless service fine tuned to the specific regulatory, business and cultural aspects of the country of origin of its clients, Hawksford employs as account managers professionals with different languages skills from Spanish to English, from German to Italian. With 200 staff across Asia and 450 globally, based in different offices, their people are experienced, highly qualified and multi-lingual covering over 20 nationalities and 22 languages.


09:30 Registration
10:00 Welcome Speech- Mei Chu,Associate Director of Retail Sector, China-Britain Business Council
10:05 Opening Remarks- Francesca Scortichini, Head of Associate, Hawksford
10:10 Keynote Speech One: New Retail Development in China, Cross Border E-commerce vs. Traditional Investment– Fabio Stella, Head of Sales & Business Development, Hawksford
10:40 Q & A
10:45Keynote Speech Two: Retail Releasing Status Update cross China– Tong Sun, Chairman and Executive Director, Greater China, JLL
11:15 Q & A
11:20 Coffee Break
11:30 Workshop: Outbound Chinese Travelers “A target segment of every retailer around the world. How exactly can we reach them?” – Serene Tan, Managing Director, ARTEFACT
11:55 Q&A
12:00 Networking and Farewell

Speaker Profiles

Fabio Stella – China Head of Sales and Business Development, Hawksford

Fabio graduated in International Law, business and politics before moving to China in 2012 for a course on Intellectual Property and Foreign Direct Investment at Peking University. He started his career at the China-Italy Chamber of Commerce and managed Guangzhou & Shenzhen offices during 2014-18. Now based in Shanghai, he looks after China’s Business Development activities.

Serene Tan – Managing Director, ARTEFECT China

Currently managing the company and driving the business in Artefact China as Managing Director, Serene graduated from National University of Singapore, and has 10 years of expertise in digital & social media marketing outside & within China. She has led teams in planning, managing and maintaining international brands’ social media ecosystems and digital campaigns. The Clients who grew with her range from luxury fashion houses such as Prada, Dior, Ermenegildo Zegna, et al, and premium lifestyle brands such as GoPro, Bose, DFS, et al.

Tong Sun – Chairman and Executive Director, JLL China

A dynamic and bilingual UK-trained chartered civil engineer specialising in P&L management inUK and China and driving foreign business growth in China with EMBA degree obtained from Judge Business School at University of Cambridge.

Having worked in UK for eleven years and China for eight years holding management positions within major Real Estate, Consulting and Contracting organisations for nineteen years, Tong is experienced in setting firm strategy, driving to implement it and grow regional top and bottom lines.

Tong is currently Chairman of Corporate Solutions, China in Jones Lang LaSalle (JLL), a New York stock exchange market listed international real estate service company. Tong is also Vice Chairman of British Chamber of Commerce Shanghai by election.

From 2010 to 2011 and 2015 to 2016, Tong was seconded to UK government department, UK Trade & Investment (UKTI). Based in British Embassy, Tong actively promoted British expertise in China, in particular in the infrastructure sector, bridging the two business worlds.

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