Selling Via Cross-border E-commerce and Free Trade Zones in China

  • Date
    20 June 2017 - 20 June 2017
  • Beijing Time
    9:00 AM - 12:30 PM
  • Venue
    Milan, Italy
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The EU SME Centre and AICE invite you to take part in our half-day workshop in Milan on 20 June on how to best sell via China’s cross-border E-commerce and free trade zones.

Understand the buzz behind selling cross-border e-commerce (CBEC) in China. Get to grips with the processes involved, the pros and cons for your business, and consumer trends buying online. Learn the regulations governing CBEC and the role that the Free Trade Zones (FTZs) play. Put into practice useful tips and work out your own cross-border selling strategy for China.

This half-day workshop will focus on:

  • Process of selling through CBEC
  • Which products are authorised to be traded via CBEC?
  • How to find the right online platform for your business
  • Business operations in China’s FTZs

Tentative Agenda

08:30 – 09:00


09:00 – 10:00

Overview of CBEC in China and Updates: How it Works

  • General trade vs. E-commerce on Shore vs. Cross-border: Differences of the three channels
  • Process of selling through CBEC
  • Logistics
  • Cost

Team exercise


10:00 – 10:40

Which products or services are authorised to be traded via CBEC?

  • Going through the list of categories and sub-categories authorised to be traded via CBEC to China
  • Advice for non-listed products

Discussion all: Why some products are NOT on the list?

10:40 – 11:00

Coffee Break

11:00 – 11:30

Platform Selection

  • How to find the right platform for your product
  • How to set up a store in WeChat and sell via CBEC

11:30 – 12:00

What you should know about China’s free trade zones (FTZs)

  • Understanding the process and taxes in the FTZs
  • How to set up a wholly-owned foreign enterprise (WOFE) within FTZ

12:00 – 12:20

Case studies showing the do’s and don’ts of selling cross-border in China

12:20 – 12:30

Q&A + wrap up


Should you have any questions about the event, please contact David Doninotti via email:

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