The EU SME Centre and the Bord Bia are delighted toinvite you to join our training workshop on June 27th in Dublin on Selling Food and Beverages in China. EU SME Centre Expert Rafael Jimenez will provide practical advice on how to understand, prepare and implement the entire export process, by introducing you to the current Ecommerce and Cross -border market situation, how to develop your business, the latest updates in the F&B sector in China, and how to put in place your own market approach.
09:30 – 10:00 Registration
10:00 – 12:00 Selling F&B Online in China: Ecommerce on shore vs. Cross-border
- Steps to get on China’s e-shelves Ireland’s F&B products
- Price formation
- Taxes, either on-shore, or via cross border
12:00 – 13:00 Lunch
13:00 – 14:00 Selling F&B Online in China: Ecommerce on shore vs. Cross-border
- Foodstuff that requires pre-approval
- The structure of the demand, what Chinese consumer wants
- Selling through social networks, is it possible? Costs? Case study?
- The journey on the internet of a Chinese netizen when buying food and drinks, where, why, what?
- Digital Marketing of your food and drinks on a budget
14:00 – 15:00 Latest Updates in the F&B Sector in China:
- Impact of New Food and Safety Law on Ireland suppliers
- The role of Free Trade Zones, what’s going on?
- F&B, imports statistics of China 2015
- Foodstuff subject to protocol agreements
- How to prepare a an F&B Exhibition attendance
- The Chinese consumer preferences, categories on the rise The Chinese consumer preferences, categories on the rise
15:00 – 16:00 Individual consultations with Rafael Jimenez, EU SME Centre Expert
*Please notice that this is an event open to companies in Food & Beverage sector ONLY.
About the Speaker
Rafael Jimenez, Business Development Advisor, EU SME Centre
China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners
With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.