Imported Food & Beverage Distribution in China

  • Date
    26 October 2018 - 26 October 2018
  • Beijing Time
    All Day - All Day
  • Venue

In 2017, China imported more than one hundred billion euros worth of agri-food and seafood products, consolidating the country’s position as the world’s second largest importer in this category. However, this openness to foreign products is very recent, the market is far from being mature for most categories and food distribution systems are still developing. Understanding how food is imported and distributed in China is essential for EU SMEs working with China.

In this webinar, we will review how food distribution has changed over the years, highlighting how e-commerce has re-shaped China’s food distribution. We will also explain what product categories China is importing and the main characteristics of importers by category and market position. In addition, we will share insights into some of the most common issues when entering the market. Lastly, we will go through some of the most relevant aspects for all sales channels.


  • Introduction to China’s F&B distribution
  • Product categories
  • Purchasing drivers
  • Importers/Distributors
  • Sales channels
  • Negotiating and accessing the market

You can find the recorded video on Youtube. To download the slides please login.

About the Speaker

Daniel Pedraza, Director for China, Eibens Consulting

Daniel Pedraza is Director for China at Eibens, a consulting firm specialized in China’s agrifood industry. Eibens assists private companies and government trade promotion agencies dealing with market access issues and trade compliance. It also supports their business development and communication efforts in traditional and online channels.

He is a specialist on trade compliance and marketing for foreign F&B companies in China. He is also responsible for Eibens day-to-day business operations in China.

Daniel has lived and worked in China for over 6 years. Prior to joining Eibens, Daniel worked for the European Union Chamber of Commerce in China and EXTENDA, the trade promotion agency of the Government of Andalusia-Spain in Beijing. He holds a master’s degree in International Business from EOI Business School and a Double BA in Business Administration and Economics from the University of Malaga.


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