How well prepared are you to sell online in China?

  • Date
    15 April 2021 - 15 April 2021
  • Beijing Time
    3:00 PM - 6:00 PM
  • Venue
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China has rapidly become one of the biggest retail markets in the world and, as a result, it is a magnet for brands from all over the world. The E-commerce is a booming sector representing approximately 35% of the overall retail market. The online shopping offers a completely different customer experience to any physical store and in most cases, it is significantly easier for Chinese consumers to shop online rather than offline. It is important, however, to understand that the E-commerce operates differently to Europe in many respects. This workshop is taking place on 15 April 2021 from 09:00-12:00 (Brussels time) and is organised by the EU SME Centre, EUROCHAMBRES, the China IP SME Helpdesk in cooperation with the Hungarian Chamber of Industry and Commerce has the objective of giving attendees a well-rounded understanding of the Chinese E-commerce landscape and the cross border e-commerce (CBEC) and how to sell your products online in China. This session will cover an array of practical aspects and presents best practices, making sure that you can apply the newly gained knowledge in your daily business. By joining the workshop, companies will grasp the latest market trends, practical recommendations and pointers as to which strategy is most suitable for one’s business.

You can find the recorded webinar on Youtube:


09:00 – 09:05 Welcome speech by a representative from the Hungarian Chamber of Commerce and Industry

09:05 – 09:10 Presentation of the EU SME Centre and the Speaker

09:10 – 09:40 Module I: ─ What makes China online different from Europe? ─ Backround to setup and growth of CBEC since 2008 ─ Chinese firewall ─ Google vs Baidu and Twitter vs Weibo

09:40 – 10:10 Module II: Factsheet overview ─ If you are not online its nearly impossible to have a presence in China ─ Figures on CBEC. How COVID-19 is shifting the market yet again

10:10 – 10:30 Module III: website vs platform ─ What platforms are best for your product? ─ How easy is it to get onto these platforms? ─ Once online, what do you need to do?

10:30 – 10:50 Module IV: CBEC ─ Facts, pitfalls, case studies and first steps ─ Customs, logistics, ,and warehousing ─ Marketing and live streaming / KOL

10:50 – 11:00 Closing remarks and Q&A session I

11:00 – 11:05 Presentation of the China IPR SME Helpdesk Centre and the speaker

11:05 – 11:50 Module V: IPR protection in E-Commerce ─ The importance of IP Protection when internationalising to China ─ What types of IP are relevant in e-commerce ─ E-commerce Law of 2019 ─ Role of new technologies in IP protection on e-commerce platforms ─ Enforcing your rights against infringers on e-commerce platforms ─ Case studies

11:50 – 12:00 Closing remarks and Q&A session II

About the speakers

Felim Meade

E-commerce China advisor @Emerald Green consulting

After six years researching and selling on Chinese online platforms via Emerald Green Baby, Felim set up Emerald green consulting with another partner. He now offers all his practical experience and ongoing sales knowledge to other “China ready” companies within the EU. Not only has he the knowledge of how to sell but he is continuing to retail market and fulfill orders daily from three Chinese based online stores. Felim also still owns and runs twelve food operations in Dublin employing over a hundred people and has 10-years work experience with Coca-Cola, Guinness and Ireland’s largest retailer Dunnes stores. The core of his success in China is bringing his retail experience managing projects with Chinese partners. While he lives in Dublin, Felim travels every eight weeks to China as well as extensively in Europe assisting companies to access the Chinese market.

Matias Zubimendi

IP Business Advisor @ China IP SME Helpdesk

Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.

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