How to successfully sell products online in China

  • Date
    19 March 2020 - 19 March 2020
  • Beijing Time
    9:30 AM - 12:30 PM
  • Venue
    Port of Antwerp Zaha Hadidplein 1, 2030 Antwerp
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The Flanders-China Chamber of Commerce and the EU SME Centre have the pleasure to invite you to a seminar focused on ‘How to successfully sell products online in China’. This event will take place on Thursday 19 March at 09h00 at the Port of Antwerp.

E-commerce and the efficient use of focused modest marketing budget have become key aspects to take into consideration for EU SMEs when developing their strategy in China. However, the lack of reliable and trustful information makes it difficult for businesses to make informed decisions. Small EU businesses should be particularly aware of the rapid growth of e-commerce platforms in China which has diversified the entry modes to the country, providing them with more channels to sell to the market. This workshop is designed for brands, merchants, entrepreneurs and E-commerce practitioners with a solid interest in developing E-commerce projects in China in the coming future. Our expert will provide a clear and practical view of the e-commerce environment and options for EU SMEs in China and help companies assess the potential, costs, implications, advantages and disadvantages of each of those alternatives.

The following topics will be covered:

– China at a glance

  • E-Commerce market size and performance
  • Market trends
  • Chinese Consumers Behavior

– Selling online in China

  • Modes of Selling Online
  • Third Party Platforms in China
  • Cross Border E-Commerce
  • Payment Methods
  • Logistics


09:30 – 10:00 Welcome coffee and registration 10:00 – 10:20 Welcome and Introduction by Ms. Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce and by Luc Arnouts, Director International Relations & Networks of the Port of Antwerp 10:20 – 11:00 China at a glance 11:00 – 11:10 Q&A 11:10 – 11:20 Coffee Break 11:20 – 12:20 Selling online in China 12:20 – 12:30 Q&A and final discussion Followed by a networking lunch.

Date and time: Thursday 19 March 2020 from 9h Location: Port of Antwerp, Zaha Hadidplein 1, 2030 Antwerp Price members: € 95 (excl. 21% VAT) Price for non-members: € 125 (excl. 21% VAT)

Register here.

For more information, click here.

About the Speakers

Luis S. Galan, CEO and founder of 2Open China Ecommerce

For almost a decade, Luis has been in charge of 2 Open, a digital marketing and E-Commerce agency with offices in China and Spain that helps foreign brands develop and boost their online sales in China through the provision of marketing and strategic consulting and transactions monitoring services. 2 Open is an official partner of Tmall Group, one of the most important online platforms in China.

Before embarking on this adventure, Luis worked for the PRISA Group and eBay in the digital and online sales areas, respectively. Luis has advised a large number international companies from a wide variety of sectors: F&B, cosmetics, maternity and baby, food supplements and footwear. He has also been a speaker at numerous seminars and training on online commerce and digital marketing, some of the most significant are “Hispanic Startups 2016” or “How to make the most of the E-Commerce Boom in China” (2019). Luis also publishes articles in several Spanish and international media.

On the educational side, Luis has an MBA from China Europe International Business School (CEIBS) and a Master in Information Technology from IE Business School. Luis speaks Spanish, English and Chinese.

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