How to Succeed in the Chinese Market through its Booming E-commerce Business

  • Date
    28 April 2015 - 28 April 2015
  • Beijing Time
    10:30 AM - 5:00 PM
  • Venue
    Diplomatic Council Frankfurt
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This one day training held by the EU SME Centre China and Diplomatic Council will provide you expert insights and hands-on experience in doing online business in China, which you will be able to take away and apply it to your real-world projects and succeed in the Chinese e-commerce market directly.


The training course is suitable for anyone who is interested in e-commerce or digital project in the Chinese market.

Whether you are a business owner, marketing or BD director or e-commerce practitioners, you will gain from this course the insight into the e-commerce business in China and understand how to set-up and manage your e-commerce business in China.


  • Understand the e-commerce business in China – compare to Europe
  • Explore the best e-commerce options in China for your company and goods
  • Open an e-commerce store in China step by step
  • Get your goods to the Chinese customers – logistics and product compliance
  • Intellectual Property Rights to be aware of
  • Collect payments from e-commerce business in China
  • Digital marketing in China for your e-commerce business
  • Building your overall e-commerce strategy

The training package includes customised follow-up services:

  • Free access to the update news on relevant topics or other general services provided by the EU SME Centre;
  • Free access to senior e-commerce experts during the course.

To sign up for this training, please click here.

FACILITATOR: Dimitry van Toorn

Dimitry started his career at Mattel Inc., worked for nearly two decades respectively in Shanghai and Hong Kong at a major product Scouting and Sourcing Agency and joined in 2005 Intertek plc in Hong Kong, a leading Testing, Inspection and Certification (TIC) company, to develop the Global Supply Chain business stream. Dimitry initiated and founded as CEO the company tradeFWD with is proprietary B2B Cross-Border Payment Solutions, B2B Financing Options, and ESCROW services business model, before embarking a new area with founding VAN TOORN & ASSOCIATES including the enterCHINA initiative.

VAN TOORN & ASSOCIATES Limited specialized in support international SME’s with establishing business entities in the Far East (emerging) markets through seminars and trainings on B2C e-commerce business in Greater China, Vietnam, and Indonesia. The key topics cover supply chain / fulfilment, (digital) payments, market quality / regulatory requirements, social media marketing, and intellectual property rights.

Course Language: English

Location: Airport Club for International Executives, Airport Frankfurt am Main, Hugo-Eckener-Ring, 60549 Frankfurt Flughafen. Parking P2 or P3.

Fees: 285 Euro for Diplomatic Council Members, 335 for Guests

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