Get Your Business Ready for China!

  • Date
    24 November 2017 - 24 November 2017
  • Beijing Time
    8:30 AM - 5:00 PM
  • Venue
    Invest Stockholm Drottninggatan 33, 111 51 Stockholm, SWEDEN
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Background & key insights

Chinese investors have for some years made the European Union (EU) one of their favourite destinations, with Germany as the largest investment recipient among the EU 28 member states. Chinese overseas investments in Europe focusing on high-tech assets, such as manufacturing, machinery, and robotics, have aroused interest but also raised concerns. A number of European industrial giants, including Italian tyre manufacturer Pirelli and German robotics firm Kuka, are now owned by Chinese companies.

China’s interest in Sweden and the Nordic countries has increased enormously over the past few years. Geely’s acquisition of Volvo Cars is often regarded as one of the most successful cases of inbound direct investments from China. It also contributed to further increase China’s interest in the Swedish market. As the interest of privately-owned and state-owned Chinese companies soars, new and exceptional opportunities for Swedish SMEs are created, whereby inbound investments become a means of internationalization and market entry.

How can Swedish SMEs take advantage of these opportunities? How can they minimize risks and avoid pitfalls? How can SMEs make themselves China-ready, considering the business and cultural challenges involved when attracting more investments from China?

Join this seminar to gain in-depth insights into and knowledge of Chinese investment trends in Europe and Sweden. The seminar will offer both real cases and intellectual property expertise in order to make you China-ready.


08:30-09:00 Registration/Networking

09:00-09:10 Greetings by Stockholm Business Alliance

09:10-10:00 Understanding Chinese OFDI to seize business opportunities

10.00-10:20 Coffee break

10:20-11:00 Recent Chinese investments in Sweden and the Nordic region: What is attractive to Chines investors? How to become investment-worthy?

11:00-11:45 Understanding and creating partnerships with Chinese investors

11:45-13:00 Lunch break and networking

13:00-14:00 Brief overview of China’s intellectual property (IP) rules – IP Coverage (IP is not automatically covered in China) – Plan your IP Strategy Ahead – Dos and don’ts by means of case studies

14:00-14:45 A Swedish SME’s real case

14:45-15:10 Coffee break and networking

15:10-16:00 Enhancing skills for effective and efficient business communication

16:00-17:00 Q&A session and networking

Registration and more information >>

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