From the Ground Up: Industrial Building Design, Maintenance, and Digitalisation

  • Date
    20 September 2023
  • Beijing Time
    11:15 - 12:30
  • Location
    Shanghai & Online
  • Venue
    China International Industry Fair (CIIF) | Zoom National Exhibition and Convention Center – NECC,
    333 Songze Avenue, Qingpu District, Shanghai
  • Open to
    All European SMEs
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For the 2023 China International Industry Fair (CIIF) in Shanghai, the EU SME Centre and the China-Italy Chamber of Commerce are organising a workshop with two European SME founders linked by their complementary expertise in optimising the lifecycle of industrial buildings for clients all over China. The workshop will also provide SMEs with best practices on the protection of intellectual property rights in the context of business digitalisation

Daniel Heusser, President and Chief Architect of Virtuarch International, will present the multidisciplinary approach that led him and his team to design and implement a wide range of industrial and R&D projects in China. In the field of maintenance and digital technology applied to industrial facilities, Bruno Lhopiteau, Founder and Managing Director of Siveco China, will explain how his company set out to address unfulfilled needs in the Chinese market by combining industrial expertise and software solutions.

To assist European SMEs entering or already active in the Chinese market, Lisa Lu, IP Business Advisor at the EU-funded China IP SME Helpdesk, will share practical guidance on IPR protection for software. 

This free workshop will be held in English. It is open to all interested SMEs from European Union Member States and countries participating in the Single Market Programme. Registrants are welcome to join the workshop online or onsite at CIIF Shanghai.
Please note that to attend the workshop onsite in Shanghai, registrants must have an access badge to the China International Industry Fair (CIIF).

This workshop will be recorded and uploaded for streaming on our website in the days following the event.


11:15 – 11:20

Welcoming remarks

11:20 – 11:40

Industrial Projects: From Design to Implementation
Daniel Heusser, President and Chief Architect, Virtuarch

11:40 – 12:00

Enabling Sustainable Operations & Maintenance with Digital Tools: A Case Study on Siveco China
Bruno Lhopiteau, Managing Director, Siveco China

12:00 – 12:20

Business Digitalisation: Managing Software as Intellectual Property
Lisa Lu, IP Business Advisor, China IP SME Helpdesk

12:20 – 12:30

Q&A session

Keynote speakers
Daniel Heusser
President & Chief Architect, Virtuarch

Daniel Heusser founded Virtuarch with the vision of delivering projects combining functionality and vision, while providing added value to its clients.

Daniel graduated from the world-renowned Department of Architecture of ETH Zurich. He has been in charge of complex projects in Switzerland and Asia for over 20 years.

Having made his name in educational, industrial and R&D projects, he has built expertise in deeply understanding the needs of each owner, which has given him the tools to implement visionary concepts in leading projects. 

Bruno Lhopiteau
Managing Director, Siveco China

Bruno Lhopiteau, founder of Siveco China, has worked in the country for close to 25 years.

Siveco China provides maintenance consulting services and innovative yet practical Smart O&M solutions that support continuous improvement in Industrial Risk Management, Asset Management and Environmental, Social and Governance (ESG). The company has over 1,000 client sites in China and has expanded all over Asia.

Bruno also lectures on industrial risk management at the Sino-European School of Technology of Shanghai University.

Lisa Lu
China IP SME Helpdesk, IP Business Advisor

Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition.

During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English.

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