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China has not sat still for the past year. It is impatiently awaiting new collaborations or re-picked contacts with European companies. The EU SME Centre, Cleantech Route China and our official partner, the Belgian-Chinese Chamber of Commerce are pleased to invite you to participate in a webinar on how to successfully enter the Chinese market on 27 April from 09:00-10:30 (CET). This webinar is the first of a new webinar series, organised by Cleantech Route China which will run from 27 April to 1 June 2021 with a focus on how to do business in or with China. This webinar series will suppport tech companies in their internationalisation strategy for China. Because with the right knowledge and support, there are endless opportunities. A total of 6 webinars will be organised during this time period. The EU SME Center will be co-organising this first webinar on the 27 April and the last webinar to be held on 1 June of the series. Agenda: 09:00-09:05: Welcoming words by Mr. Erik Famaey, Board Member of the Belgian-Chinese Chamber of Commerce (BCECC) 09:05-09:10: Introduction of Cleantech Route China initiatives by Ms. Sara Landuyt, Cleantech Rout China – POM Antwerp (in Dutch) 09:10-09:15: Introduction of the EU SME Centre, by Mr. Robbert Gorris (EU SME Centre Expert) (in English) 09:15-10:00: China readiness – Practical steps for companies to enter the Chinese market, by Mr. Robbert Gorris and Mr. Johnny Browaeys (EU SME Centre Experts) (in English): Our experts will zoom in on different steps to take such as market analysis, due diligence, challenges in the Chinese market etc. and they will share some insights on how Chinese businessmen look at Western business partners, at contracts etc, and how this influences the relations between the different parties. 10:00-10:10: Overview of governmental support measures for Flemish exporting companies by Ms. Michèle Surinx of Flanders Investment & Trade (FIT) (in Dutch) 10:10-10:30: Q&A session
You can find the recorded webinar on Youtube: