About the training
Type: Full-day Capacity Training
Date: Friday 10 April 2015
Time: 9.00 am – 17:30 am
Location: EU SME Centre Training Room
Language: English or Chinese
This full-day training will give you the practical tools and will strengthen skills to overcome cultural barriers in the workplace, minimise cultural misunderstanding and build a stronger multi-cultural team to ensure your business in China is sustainable.
Why to attend
This programme provides Cultural General knowledge to help you understand the cultural impact on global business, as well as Cultural Specific knowledge about China in terms of culture, society, and business environment. It aims to enhance your overall cross-cultural competence and culture intelligence.
After completing the training, you will be able to:
Who should attend
This training workshop is designed for the expats who are working in a multicultural business environment in China, and need to communicate and negotiate with people who are from different cultural background.
How it is organised
What’s special about this training
Participants will be asked to take a pre-course cultural assessment once registration are confirmed.
Worldpass assessment is a cultural assessment tool developed by 4stones to understand the individual cultural profile of participants and compare it with a typical Chinese profile, so as to see the cultural differences in term of Relationship with Each Other, Relationship to Business and Relationship to Time, and better understand how to bridge and reconcile the differences between European and Chinese culture, or vice versa.
How to register
Standard fee: 2500 RMB/per person
Discounted price 2200 RMB/per person is available for Members of the Centre’s official partners – Upon registration, please indicate which chamber of commerce or trade promotion organisation you are a member of.
To register, please contact Erica Lin:
Tel: +86 (0)10 8527 5300 – 318, Email: erica.lin@eusmecentre.org.cn
Please register in advance, walk-ins will not be accepted; Limited spots are available and attendance is given on a first come first served basis.
Meet the trainer
Donny Huang
Managing partner of 4stones Cross-Cultural Consulting Group (www.4stones.net) and specialising in cross-cultural consulting, global leadership training and cross-cultural executive coaching.
Donny is regarded as one of the top cross-cultural specialists in China by the Chinese media and has been named one of the 50 Human Resources People in China in 2007.
As an executive coach, Donny has coached many senior executives in China such as Head of Mobile Device North Asia, Motorola, General Manager – Marketing -Greater China, Microsoft, CFO Agilent China, etc.
Starting his career with Standard Chartered Bank in China and Hong Kong following his MBA, Donny moved on to serve as International Operations Supervisor and Representative for Allied Domecq Retailing International, the parent company of Baskin-Robbins and Dunkin’ Donuts. He was VP at Datahouse, an established Honolulu-based management and technology consulting company and then Managing Director of Pilot Marketing Management Consulting Co. Prior to founding 4stones, Donny was Vice President of Sales & Marketing for a Canadian publicly-traded company.
Donny taught Intercultural Communications at Chaminade University of Honolulu, Peking University, University of International Business and Economics -Beijing (UIBE), and the Economics and Business School of Tsinghua University. He was also adjunct faculty at the Japan-American Institute of Management Science (JAIMS). He published over 30 articles, contributed to Managing Cultural Difference (Sixth Edition) by Dr. Robert Moran, a book chapter in 2010 Pfeiffer Leadership Development Annual Book, and also co-authored “Global Mindset Leadership”, which published in USA in Feb 2014.
Donny holds an MBA in International Management from the Thunderbird School of Global Management, Arizona, USA, and did graduate work on Cultures and Leadership at the East-West Center in Hawaii. He also completed the Intern Program of the Intercultural Communication Institute in Portland, Oregon. Donny was Vice Chair – Asia of Thunderbird Global Council, a group of senior executives in the world advising Thunderbird School of Global Management, and a committee member of 2005Committee, an influential returnee community in China. He speaks fluent Mandarin, Cantonese and English.
Mattia Marino
Senior Professional with more than twelve years of consistent experience in providing advice to European and Chinese enterprises for cross border operations.
He also developed relevant expertise in supporting European firms and institutions in setting up operations aimed at attracting inward FDIs, organizing top level economic forums on economy, finance and management issues both in Italy and in China.
Mattia is CEO of Ambrosetti (Beijing) Consulting Ltd from January 2010 and, before that head of Shanghai office since March 2005. Before moving to China, he was head of the China desk at TEH-Ambrosetti headquarters in Milan where he started his career in management consulting.
Mattia holds a Degree in Management from L. Bocconi University of Milan, majoring in Internationalization strategy with particular focus in China Equity Joint Ventures. He speaks Italian, English and Chinese.
Testimonial from past participants
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