E-Commerce for F&B Products

  • Date
    04 December 2019 - 04 December 2019
  • Beijing Time
    9:00 AM - 12:30 PM
  • Venue
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The Bulgarian Chamber of Commerce together with the EU SME Centre and the China IPR SME Helpdesk, are organizing an event on e-commerce opportunities in the Chinese market for F&B products in Sofia on December 4th.

E-commerce and the efficient use of focused modest marketing budget have become key aspects to take into consideration for EU SMEs when developing their strategy in China. However, the lack of information on both e-commerce and marketing channels makes it difficult for businesses to make informed decisions.

The workshop aims to provide a clear and practical view of the e-commerce environment and options for imported F&B in China to help companies assess the potential, costs, implications, and IP considerations of each of the options.


09:00 – 09:15

Welcome coffee and registration

09:15 – 09:25

Welcome speech

09:25 – 09:45

The Food and Beverage Sector in China

Market Reality

Opportunities in China by product type

09:45 – 10:30

E-Commerce focusing on F&B

E-Commerce and Chinese Customers

Analysis of main players

Study cases

10:30 – 10:40


10:40 – 10:50

Coffee Break

10:50 – 11:30

Digital Marketing for imported F&B in China

China Digital Trends

Social Medial Landscape

Adapt to the Chinese Content

11:30 – 12:15

IP Protection for F&B products in China

Trademarks, Design Patents and Copyrights

Packaging, GI and unfair competition

IPR Enforcement

12:15 – 12:30

Q&A and final discussion

For additional information, please visit the webiste of the event, here.

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