The Bulgarian Chamber of Commerce together with the EU SME Centre and the China IPR SME Helpdesk, are organizing an event on e-commerce opportunities in the Chinese market for F&B products in Sofia on December 4th.
E-commerce and the efficient use of focused modest marketing budget have become key aspects to take into consideration for EU SMEs when developing their strategy in China. However, the lack of information on both e-commerce and marketing channels makes it difficult for businesses to make informed decisions.
The workshop aims to provide a clear and practical view of the e-commerce environment and options for imported F&B in China to help companies assess the potential, costs, implications, and IP considerations of each of the options.
09:00 – 09:15
|Welcome coffee and registration|
09:15 – 09:25
09:25 – 09:45
|The Food and Beverage Sector in China|
Opportunities in China by product type
09:45 – 10:30
|E-Commerce focusing on F&B|
E-Commerce and Chinese Customers
Analysis of main players
10:30 – 10:40
10:40 – 10:50
10:50 – 11:30
| Digital Marketing for imported F&B in China |
China Digital Trends
Social Medial Landscape
Adapt to the Chinese Content
11:30 – 12:15
|IP Protection for F&B products in China|
Trademarks, Design Patents and Copyrights
Packaging, GI and unfair competition
12:15 – 12:30
|Q&A and final discussion|
For additional information, please visit the webiste of the event, here.