The Bulgarian Chamber of Commerce together with the EU SME Centre and the China IPR SME Helpdesk, are organizing an event on e-commerce opportunities in the Chinese market for F&B products in Sofia on December 4th.
E-commerce and the efficient use of focused modest marketing budget have become key aspects to take into consideration for EU SMEs when developing their strategy in China. However, the lack of information on both e-commerce and marketing channels makes it difficult for businesses to make informed decisions.
The workshop aims to provide a clear and practical view of the e-commerce environment and options for imported F&B in China to help companies assess the potential, costs, implications, and IP considerations of each of the options.
Agenda
09:00 – 09:15 | Welcome coffee and registration |
09:15 – 09:25 | Welcome speech |
09:25 – 09:45 | The Food and Beverage Sector in China Market Reality Opportunities in China by product type |
09:45 – 10:30 | E-Commerce focusing on F&B E-Commerce and Chinese Customers Analysis of main players Study cases |
10:30 – 10:40 | Q&A |
10:40 – 10:50 | Coffee Break |
10:50 – 11:30 | Digital Marketing for imported F&B in China China Digital Trends Social Medial Landscape Adapt to the Chinese Content |
11:30 – 12:15 | IP Protection for F&B products in China Trademarks, Design Patents and Copyrights Packaging, GI and unfair competition IPR Enforcement |
12:15 – 12:30 | Q&A and final discussion |
For additional information, please visit the webiste of the event, here.
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