Chinese Standards & Compliance for European Exporters | Online workshop

  • Date
    28 January 2021 - 28 January 2021
  • Beijing Time
    4:00 PM - 5:30 PM
  • Venue
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It is the first of a webinar series that the EU SME Centre will organise in the first half of 2021, in close cooperation with its implementing partners and the Seconded European Union Standardisation Expert in China (SESEC) project.

It will provide a general introduction of China’s standardisation system and key requirements that EU exporters must follow, both for normal trade and for cross-border e-commerce. Specifically, the webinar will focus on two main aspects:

  • An overview of Chinese standardisation system: type of standards, who does what, and future directions;
  • Standards compliance for EU exports to China under normal trade and cross-border e-commerce, including aspects such as: how to find the Chinese standards that European SMEs need to follow, how to do testing of products for compliance, relevance of international standards, etc.

You can find the recorded workshop on Youtube:

About the speakers:

Dr. Betty XU, Seconded European Standardization Expert in China

Betty Xu, took the position as Seconded European Standardization Expert in China in Sept 2014. Seconded European Standardization Expert (SESEC) is a project co-funded by European Commission, EFTA, three official European SDOs (CEN, CENELEC and ETSI). The purpose of the project is to support EU-China co-operation in standardization.

Dr. Betty Xu had more than 10 years’ experience in industry, first as the software/hardware developer in an IT/Automation Company (from 2000-2002) , R&D leader in a big household appliance company (2006-2008), then as the standards drafter, and standardization Director in a giant European electrical equipment manufacturer (2008-2013). Dr. Betty Xu migrated to Australia and had been working for Standards Australia since April 2013.

Dr. Betty Xu also had 8 years’ experience in Standardization and Technical Regulation. She was the drafting leader for several China national Standards and was involved in 2 IEC standards drafting. She specially worked in the standardization area when she was the Standardization and Technical Regulation Director for North East Asia in Siemens Ltd China, from 2008 -2013. After working for industry for almost 10 years, Dr. Betty Xu had the chance to work in a national standards developing organization, Standards Australia, in 2013. Where she gained more experience and more understanding of the well-developed economy and its standards development strategy, scheme and process.

Dr. Martina Gerst, Senior Technical Adviser for Market Access China.

Dr. Gerst is a senior Technical Adviser/Trainer for Market Access China. She has more than 15 years of China experience. During this time, she has advised EU SMEs about market access to China, especially standards & conformity, and IPR, in different sectors such as F&B, Electric/Electronics, ICT/e-commerce, or automotive. In addition, she has participated in R&D projects about mechanical engineering and ICT.

Dr. Gerst has held senior positions in Fortune 500 companies such as BMW, Daimler, Siemens, KPMG.

About the webinar series

This webinar is the first of a webinar series to be organised in the field of standards, conformity assessment and compliance in China. In fact, standards and compliance remain one of the main reasons why products exported from the EU to China encounter delays at the Chinese customs. The webinar series aims to address this issue by increasing the awareness of EU exporters; it will focus on horizontal issues, as well as on specific industries where EU exporters have a large presence in China. The webinar series will be done in close cooperation with the Seconded European Union Standardisation Expert in China (SESEC) project (, another project co-financed by the EU as well as European standards-setting organisations such as CEN/CENELEC and ETSI.

More details and specific agenda will follow in the next days.This webinar will provide an overview of how the Chinese standardisation system is structured, and will provide guidance and practical tips on how to ensure that products exported from the EU and China are in compliance with relevant Chinese standards and technical requirements, both under normal trade and cross-border e-commerce; as well as for key sectors such as F&B, consumer products, and cosmetics.

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