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Home > Calendar > Intercultural Communication between China and Europe

Intercultural Communication between China and Europe

  • Type :Webinar
  • Date & Time (Beijing) :Jan 21, 2021, 10:00 am - 1:00 pm
  • Date & Time (Brussels) :Jan 21, 2021, All day
  • Venue :Zoom

In recent years, it has been more necessary than ever to be a part of the growing global community, especially when doing global business. The importance of knowing how to communicate across cultures has become more essential than ever, especially when doing business with one of the most promising market in the world – China. The trade relations between China and Europe have progressively intensified in recent years, and the Chinese market has in recent years been a very attractive market for Wester companies. However, the vast difference in the Chinese culture and business practices creates great challenges when establishing, developing, and maintaining economic relations with China.

This training will provide you with knowledge of the cultural differences in China from communication and business perspective, understand the Chinese mindset, including the concepts of ‘face’ and ‘guanxi’ and to understand the ‘why’ of the Chinese mentality in the professional environment. This workshop will give you some tools and skills to overcome the cultural barrier between East and West and minimize potential misunderstandings in the communication with business partners through practical examples and case studies.


09:00 - 09:05    Welcome speech by CCILC

09:05 - 09:15    Presentation of the EU SME Centre by Laura Velasco, Project Officer, EUROCHAMBRES

               - Intervention of the expert, Antonio Liu Yang

09:15 - 09:50    Module 1:

                          - Communication with China
                          - Beyond language

                          - High context vs low context

09:50 - 10:30    Module II: Analysis of the Chinese cultural dimensions 
                          - Collectivism

                          - Particularism 
                          - Power distance

10:30 - 11:10    Module III:
                          - Millennial values applied to the modern world; beyond Confucius  

11:10 - 11:50    Module IV:  The Chinese mindset
                          - Keep your ‘mianzi’ (face)

                          - Build your ’guanxi’ (relations)

11:50 - 12:00    Closing remarks and Q&A 


You can find the recorded workshop on Youtube: