How to Access the Opportunities from Chinese Outward Investment: Impact on EU SMEs

  • Date
    22 September 2014 - 22 September 2014
  • Beijing Time
    5:00 PM - 6:00 PM
  • Venue
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Outward foreign direct investment (OFDI) from Chinese multinational enterprises (MNEs) has been growing noticeably in Europe since the last decade. 98 large Chinese M&A operations were concluded in Europe from 2005 to June 2013, with a deal value of more than EUR 77 million (USD100 million). An improved understanding of the Chinese enterprises’ investment activities can help European SMEs develop a better business strategy to win the opportunities and benefit from Chinese investors.

Based on the EU SME Centre’s recent report on Chinese outward foreign direct Investment in the EU, this webinar will:

  • Analyse Chinese enterprises’ expansion in Europe from a perspective of global value chain;
  • Explain types of value-added activities Chinese firms are looking for and specific features of Chinese global value chain;
  • Introduce possible linkages of Chinese OFDI in EU with and impact on European SMEs;
  • Present how European SMEs could get involved in and benefit from Chinese OFDI.

About the Speaker

Prof. Zhang Haiyan holds a MA and a Ph.D. in Public Administration and Management from the University of Antwerp. He is an associate professor of Asia/China Business Strategy and Management at the NEOMA Business School and Director of NEOMA Confucius Institute for Business.

He is also a visiting professor at different Chinese universities, teaching international MBA programs about Asian business environment and strategic management. His research interests include China’s inward and outward direct investment, high-tech industrial clusters, internationalisation of Chinese and overseas Chinese owned enterprises, management issues of international joint ventures in transition economies. He has published in journals such as Management International Review and has contributed to about twenty books. He is the co-author of a book about European Direct Investment in China, published by Routledge in 2002.

He has consulted for several trade associations, government institutions and multinational companies in Europe and China on various topics, such as the U.S. direct investment in Belgium, strategic management of bilateral cooperation with Chinese local authorities, mergers and acquisitions in China.

You can find the recorded video on Youtube:

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