The EU SME Centre, Eurochambres and the Croatian Chamber of Economy are happy to invite you to an online workshop on Cross-border E-Commerce and the role of CBEC Pilot Zones and the Opportunities for SMEs to take place on 21 May 2021 from 10:00-12:00 (Brussels time) | 16:00-18:00 (Beijing time).
Cross-border e-commerce (CBEC) in China is becoming a more prominent selling channel for both imports and exports. In 2019, the market size of CBEC retail imports reached CNY 620 billion (20% growth y-o-y) and it is estimated to continue growing at this rate over the coming years. This selling channel is also an increasingly important tool for SMEs interested in accessing the global market because of a much lower entry cost associated with capital investment and human resources, as well as greater opportunities to expand customer base comparing to traditional international trade. The CBEC pilot zones play a key role in this selling model and they have become home to many well established e-commerce players: import / export e-commerce platforms, third-party payment platforms and logistic companies. This workshop has been designed for any SMEs looking into the Chinese market. Our expert will provide a comprehensive overview of the CBEC in China and will share practical notions to help SMEs start exporting goods into China.
You can find the recorded webinar on Youtube:
Agenda:
10:00 – 10:10 Opening speech + Presentation of the EU SME Centre and the Speaker
10:10 – 10:45 Module 1:
─ Overview of the E-Commerce landscape in China
─ CBEC regulation, products / services authorised to be traded via CBEC
10:45 – 11:20 Module 2:
─ How CBEC Pilot Zones work in China
─ Review of main FTZ
11:20 – 11:45 Module 3:
─ Do’s and don’ts of selling cross-border in China
─ Case studies
11:45 – 12: 00 Q&A
About the speakers
Rafael Jimenez China Trade & Investment, Enterprise Estonia
With more than ten years’ hands-on experience in managing businesses in China, Rafael offers advice to European SMEs interested in developing practical market entry strategies in the country. Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently, Rafael was the Business Development Expert of the EU SME Centre (2015-2018) and Shanghai Office Director at a Management Consultancy Firm (2012-2015). Rafael currently works for Enterprise Estonia and he is a guest lecturer at Tallinn University of Technology. Despite his busy agenda, he still finds time to collaborate as speaker in business seminars in Europe and China.
10:00 – 10:10 Opening speech
Presentation of the EU SME Centre and the Speaker
10:10 – 10:45
Module 1:
─ Overview of the E-Commerce landscape in China
─ CBEC regulation, products / services authorised to be traded via CBEC
10:45 – 11:20
Module 2:
─ How CBEC Pilot Zones work in China
─ Review of main FTZ
11:20 – 11:40
Module 3:
─ Do’s and don’ts of selling cross-border in China
─ Case studies
11:45 – 12: 00 Q&A
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