In the midst of a pandemic that has throttled China’s economy, internet shopping has thrived. The clearest example of this is the final Gross Merchandise Volume (GMV) for the 11.11.2020 Online Shopping Event, which this year has been $74.1 billion. Projections show that this trend will continue in the mid-term, with the market size of China’s e-commerce live streaming expected to grow annually by 43% in the next 4 years.
How can European SMEs penetrate China’s massive e-commerce market? What are the main challenges in terms of IPR for companies looking to enter this market? How can brands advertise through new marketing tools such as live streaming? How can SMEs make informed choices on which major Chinese e-commerce platform best suits their needs? The EU SME Centre and the European Chamber are pleased to invite you to our next Working Group Meeting, where Mr. Matias Zubimendi from China IPR SME Helpdesk, Ms. Daphne Tuijn from Chaoly and WebshopinChina, and Ms. Grace Yu from Daxue Consulting will explore different aspects of operating in the Chinese E-commerce ecosystem by looking into IP considerations, marketing tools and e-commerce platforms. The meeting will take place offline at the European Chamber Beijing and Shanghai offices on the 14th December from 16:30-18:00. Online access will be offered to members not able to attend in person.
Agenda
16:00-16:30: Registration and networking (offline)
16:30-16:40: Opening remarks
16:40-17:30: Panel discussion
17:30-18:00: Q&A session
If you would like to join this meeting, please feel free to reach out to Ms Susana Xu at susana.xu@eusmecentre.org.cn indicating whether you would like to join online or offline before Friday, 11th December COB.
Speakers:
Mr. Matias Zubimendi – IP Business Advisor at China IPR SME Helpdesk
Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.
Ms. Daphne Tuijn – Co-Founder&CEO at Chaoly and WebshopinChina
China eCommerce and tech specialist with a strong desire to formulate successful strategies for companies to grow in the China eCommerce space. Daphne loves numbers and she’s passionate to help companies use data analytics in the right way. Having both built an eCommerce company as well as a tech company in China, Daphne is specialised in using marketing tools such as livestreaming in China’s e-commerce and digital space, and knows what it takes to succeed in this fast-paced economy.
Ms. Daphne Tuijn – Co-Founder&CEO at Chaoly and WebshopinChina
China eCommerce and tech specialist with a strong desire to formulate successful strategies for companies to grow in the China eCommerce space. Daphne loves numbers and she’s passionate to help companies use data analytics in the right way. Having both built an eCommerce company as well as a tech company in China, Daphne is specialised in using marketing tools such as livestreaming in China’s e-commerce and digital space, and knows what it takes to succeed in this fast-paced economy.
Ms. Grace Yu – Project manager at Daxue Consulting
After graduating from London School of Economics, Ms. Grace Yu joined Daxue Consulting – a market research and management consulting firm with a dedicated focus on the Chinese market. She is currently working as a project manager and her experience covers e-commerce, F&B, tech, fashion & beauty, healthcare, personal care and others. She keeps frontline observation on Chinese EC platform dynamics in terms of both consumer side (e.g. consumer trends and behavior) and business side (e.g. platform policy, Tmall Partner, EC IPs, MarTechs).
Mr. Jonathan Schlichtkrull: Associate at Brandhouse Holding Ltd.
Mr. Jonathan Schlichtkrull is a business professional in Shenzhen and Beijing working with cross-border e-commerce and consulting. Mr. Schlichtkrull is an alumni of the Sino-Danish Center and University of Chinese Academy of Sciences in Public Management and Social Development. With a background in Asian studies and cross-cultural communication from University of Copenhagen and many years spend living in China, South Korea and Mongolia, he has a broad background including CBEC, tourism, education, and communications in East Asia.
Ms. Daphne Tuijn – Co-Founder&CEO at Chaoly and WebshopinChina
China eCommerce and tech specialist with a strong desire to formulate successful strategies for companies to grow in the China eCommerce space. Daphne loves numbers and she’s passionate to help companies use data analytics in the right way. Having both built an eCommerce company as well as a tech company in China, Daphne is specialised in using marketing tools such as livestreaming in China’s e-commerce and digital space, and knows what it takes to succeed in this fast-paced economy.
In the midst of a pandemic that has throttled China’s economy, internet shopping has thrived. The clearest example of this is the final Gross Merchandise Volume (GMV) for the 11.11.2020 Online Shopping Event, which this year has been $74.1 billion. Projections show that this trend will continue in the mid-term, with the market size of China’s e-commerce live streaming expected to grow annually by 43% in the next 4 years.
How can European SMEs penetrate China’s massive e-commerce market? What are the main challenges in terms of IPR for companies looking to enter this market? How can brands advertise through new marketing tools such as live streaming? How can SMEs make informed choices on which major Chinese e-commerce platform best suits their needs? The EU SME Centre and the European Chamber are pleased to invite you to our next Working Group Meeting, where Mr. Matias Zubimendi from China IPR SME Helpdesk, Ms. Daphne Tuijn from Chaoly and WebshopinChina, and a representative from Daxue Consulting will explore different aspects of operating in the Chinese E-commerce ecosystem by looking into IP considerations, marketing tools and E-commerce platforms. The meeting will take place offline at the European Chamber Beijing and Shanghai offices on the 14th December from 16:00-18:00. Online access will be offered to members not able to attend in person.
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