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The Team

Chris Cheung

China expertise: market research, market entry strategy, business management
Chris has been identifying market opportunities and providing market access advice to European companies entering the Chinese market for the past ten years. 
As the Director at the EU SME Centre, Chris leads an international team of experts in providing practical, up-to-date business advice in a wide range of industries including ICT, renewable energy and food and beverages. He has a Master’s degree in Chinese and Business from the University of Leeds and an MBA from the University of Warwick.