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Tapping into the health food segment in China for the Asia Virtual Food Summit 2021

By EU SME Centre | Press Article      22.03.2021     Tags:

The Asia Virtual Food Summit 2021 took place on March 10, 11 and 12, where the EU SME Centre showed our support by lecturing a presentation under the name “Tapping into the health foods segment in China”. Our expert Liam Jia, who lectured the presentation, shared the latest China market insights while remarking the particulars of the Chinese consumer behavior and addressed specific opportunities for companies operating in this sector. The presentation also included a brief introduction to the EU SME Centre and our services. The EU SME Centre’s representative was also present during the B2B matchmaking where several interested companies met with us and got a better understanding of how our services can support them get prepared to access this particular market in China.

Around 300 participants, almost 30% of the summit attendees, joined this presentation. We were pleased to see such great interest in the China's Food & Beverage market! A big thanks to the organisers: Free From Functional & Health Ingredients Exhibition, VNU and Enterprise Europe Network, and we are looking forward to future cooperation!

You can find the recorded presentation on Youtube:

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